While most sites see drastic reductions of traffic from May to August, certain summer-oriented sites tend to be protected from summer burn. May, June and July kick off blockbuster movie season, drawing millions of visitors to Cinema sites. According to movietickets.com, traffic to their site rose 66% to 600,000 visitors and Twentieth Century Fox Film reported that web site traffic jumped 26% to 372,000 visitors. For lucky few online Cinema sites, summer’s heat fires up traffic.

Weight loss and travel sites have also seen increased summer usage in past as people try to slim down before venturing to beach.

As noted above, Internet traffic regains strength beginning in mid-August. E-commerce and apparel site usage increases dramatically with back-to-school sales, and by September, vacationing begins to decline and general Internet usage rises to normal levels.

The important thing to note for online businesses is that decreased traffic doesn’t necessarily have to mean decreased profits. Make most out of summer Internet traffic and prepare your site for fall and winter traffic increases. Now is perfect time to update and optimize your site.

"Our cotton duvets are softest cotton duvets around. Check out our affordable cotton duvets in our online cotton duvet store now." While it's obvious what your keyphrases are, two sentences don't exactly encourage your visitor to place an order. Be subtle. Use your keywords to emphasize your point and insert them where they naturally fit, without compromising flow and readability.

3. Review your headings, titles and hyperlinks

Use your keywords in headings, subtitles, page titles (found in blue bar at top of your Web browser), bold face and hyperlinks, because these stand out to search engines. For example, returning to cotton duvets you may want to change your "contact us" hyperlink to "contact us now about our luxurious cotton duvets." Or, "learn more about how our cotton duvets can keep you warm and snug this winter"

4. Post keyphrase-rich, informative articles on your site

Another great way to fill your site up with keyword-laden content is to post relevant, informative articles. Every article you post on your site adds more content--content that search engines thrive on. And, if you write each article as if you are giving spider a good, healthy meal full of essential keywords, they'll devour every word, and index it for future use.

You can also post your articles on article directories such as GoArticles, Article City or IdeaMarketers that offer free content to ezine publishers and website owners. That way you'll spread word about your site, get some great back links and even free publicity.

5. Publish a Newsletter or Ezine

Newsletters and ezines are another way to add content to your site. If you've written articles already, you get to reuse them, and you can create a newsletter archive section on your website.

6. Post a blog or weblog

Blogs or Weblogs are frequently updated journals. that point to articles elsewhere on web, and to existing on-site articles. The popularity of blogs have spawned blog services such as Typepad and Blogger which make it easy for non-techies to update their sites and add them to an existing web site. Because both search engines and your site's visitor's love new, updated information, blogs can be a great way of adding content to your site on a daily basis. You can use a blog to announce company news or comment on industry news, announce new product details or to create a "brand" or "personality" for your company.

Before you begin publishing your blog, think about what you're customers want to know. Then, answer their questions on a daily basis. It won't be long before you'll have them, and search engines hooked.

info@juliahyde.com http://www.juliahyde.com

Julia is an advertising copywriter and consultant specializing in search engine marketing and copywriting, direct mail and other marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit http://www.juliahyde.com/form.html to subscribe or email Julia for details.