Sure, when you're writing for a website, subject material is different, but question is still same. What does your reader want to know?

Obviously, answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide...

- Who is your audience? - What time of day are they most likely to be searching? - Are they searching from home or their workplace? - Are they business owner or do they have a boss looking over their shoulder? - Are they relaxed or in a hurry? - Are they spending their money or someone else's? - Are they looking for something which will make their job easier? - Or are they looking for something which will make their job possible? - Are they trying to solve a problem or avoid a problem? - Are they looking for a budget solution or a ‘best of breed' solution? - Are they looking for something with all bells and whistles or something which focuses on one thing only? - Are they looking to buy immediately (just as soon as they know they've found what they want)? - Are they comfortable with internet purchases? - Are they final decision maker or do they need to convince someone else as well? - How much do they know already about your subject material? - How much do they want to know?

Whether you do some real research or just make some educated guesses, it's important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize true sales potential of your website.

Happy writing!

Related Articles: - How to get your customers to trust your website - http://www.divinewrite.com/trust.htm - Web Copy - How Much is Enough? - http://www.divinewrite.com/webcopyenough.htm - Engage Your Customer - Write About Benefits - http://www.divinewrite.com/benefits.htm - Writing Benefit-Driven Web Copy - http://www.divinewrite.com/webbenefitwriting.htm

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Many games won't work. Games that need "DX9.0c" to run, are not supported by 'SP2', so games don't run.

Virus scanning software by McAfee, Sourcenet, Sonic Wall, Command Anti-Virus, either give error messages, or crash computer.

Most scanners including Umax scanners may not work and give error messages, or continually re-boot computer.

Some of features of Ebay Toolbar will cease to function. Users of Ebay's Enhanced Picture Service are locked out.

Applications which may not work are programs that have to contact a server to work at all, some ftp, multimedia streaming software, 'new mail' notifications in some email applications. Some programs reported not working are webservers such as "Internet Information Services" (IIS), "Remote Desktop", "File Sharing".

Many large companies are so concerned about applications incompatability issues that IBM have notified all staff not to install 'SP2'.

Complaints to 'third party' software suppliers are soaring as if it is their fault applications don't work.

Even e-books downloaded from internet are refusing to fully open.

The only way to get these applications to work is to uninstall 'SP2' by going to 'Start' then 'Control Panel' then 'Add Remove Programs'.

Microsoft, as if to shove blame on users, have warned that installing 'SP2' on a 'spyware' infested machine is a 'bad idea'.

Summing up pro's and con's of installing 'SP2', one forum poster stated it simply:-

"Windows XP is incompatable with SP2".