So, working on an assumption that design and preparation is sound and complete, responding to this hypothetical tender with “does not equal” sign as your ‘approach’ will certainly ensure that needs of ‘project’ are met. But, what if you spent some time thinking about other options, you might have considered submitting this ‘tender’ response:

I X 6 = V I

Where in ‘tender’ did it ask for a straight line? So here is another solution to same problem that may in fact be superior to earlier response. Our role then is to evaluate merits of options, and then our tender response needs to fully demonstrate why option we finally propose will be best solution for activity.

We are seldom likely to be a sole tenderer, so a critical success factor is considering what competition is doing. So by going through above process for our hypothetical tender, we now have two options to consider. Now we are presented not only with consideration of which option is best for activity, but also, what might our competition be considering? This means you are in a position to consider their team, their approach and their strengths and weaknesses. And by doing this, not only can you frame your response by demonstrating why your methods, team etc are most appropriate you can demonstrate this from a comparative standpoint.

All of this requires a commitment from us as potential tenderers or team members to looking for absolute best solution for proposed activity. And clearly it needs complete transparency amongst all stakeholders to ensure best solution is successful, not “best, because” option. And it equally requires a commitment from those assessing tenders and proposals to consider why alternatives or additions are being proposed, and evaluating these on their merits.

======

Attention to detail.

It is critical for all of us in preparing proposals and tenders to maintain a commitment to having attention to detail. Nowhere in our hypothetical tender were we told that solution could only be reached using mathematical symbols, and maybe you have more solutions still.

S I X = V I

globizdev.com

Mel Dunn is Managing Director of Global Business and Development Solutions (globizdev.com ), which works with individuals and organisations that are committed to business success and the success of others.

Furthermore, more relevant and significant your documents are to your target customers higher chance of getting a favorable response from them. Meeting their expectations and demands out from your variable data digital printing, it is always an advantage to know something from target customers so that it would be a lead for company.

To have a winning document of various forms such as business cards, letters, brochures, catalogs and many other printing materials see to it that you print it using digital printing and if it will be a personalized one, do it with variable data digital printing. You will not be lost in process of doing it and it’s a satisfaction guaranteed that your printed documents are highly favorable to meet response that you are hoping for.