Successful Promotion is a State of Mind

Written by Wendy Maynard

Continued from page 1

1. Newsletter: A newsletter can establish you as an authority. It makes a great direct mail piece that will give you ongoing contact with your customers and prospects. A dynamic and interesting newsletter can mean new business. Formatting tips: Provide a lot of useful information in easy-to-read paragraphs. Use short words. Make sentences brief. Illustrate your ideas with cartoons, photos, and graphics.

2. Brochures: Brochures can convey extensive information about your business. The best brochures include graphic images - use photos, graphs, illustrations, and diagrams. But, make sure you also include written copy about your organization andrepparttar services that you offer. Offer your brochures to current customers to pass along. Hand them out at events and trade shows.

3. Press releases: Make sure your press releases are well written and news worthy. Your release should reinforce and build upon your business identity. If you are submitting it to a newspaper, include an appealing photograph. Tell a story about a client you have helped, or discuss new technology your company is implementing.

4. Special events: Events raise awareness of your business and they provide a service torepparttar 147319 community. Try creating or sponsoring an event that will be of interest to your target audience. As people begin to associate your organization withrepparttar 147320 event, you derive publicity, goodwill, and new leads. Another option is for a business to partner with a non-profit organization as fund-raising co-sponsors. Try offering seminars and workshops that feature you asrepparttar 147321 expert.

5. Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit Kinetic Ideas at for more free marketing wisdom. Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter:

Blood Test for Your Blog?

Written by Nick Smith

Continued from page 1
is to encourage visitors to purchase a product, service, or information thatrepparttar company is offering.

Blog Blood Type 3: Personal Web Journals - These blogs make uprepparttar 147318 bulk ofrepparttar 147319 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs asrepparttar 147320 Internet's greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhapsrepparttar 147321 most common theme isrepparttar 147322 chance to be heard.

I've Takenrepparttar 147323 Blog Blood Test…Now What?

Which category did your blog best fit in? Did you find that you're writing one type of blog but desiringrepparttar 147324 benefits of another? If you haven't already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you're not writingrepparttar 147325 best type of blog forrepparttar 147326 benefits you want, you'll never get them - and you'll waste a lot of time inrepparttar 147327 process.

If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, considerrepparttar 147328 following questions:

  • Do I think I can drive actual sales fromrepparttar 147329 blog?
  • Would I rather spend my writing time interacting with customers (both positive and negative) or writing about my product? (Rememberrepparttar 147330 blood test)
  • Am Irepparttar 147331 best person to author my blog, or is there someone else who could do a better job?
  • Do I want to stagerepparttar 147332 blog as a company-sponsored communication tool or would I rather it appear as a kind of third-party, objective review?
  • How much time am I willing to spend writing?
  • How free do I want to be with regards to frequency of posting and responding to customer comments?

Millions of others are already blogging, but don't let that stop you from starting. Give your businessrepparttar 147333 blog blood test and see which type works best for you.

Nick Smith is an internet marketer with an internet positioning strategy. For information about a DNA blood test and other DNA products, visit

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