Successful Print Advertising Designs Written by Lala C. Ballatan
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•Typography is an important key to effective communication. In your print ads’ headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by shape of word and not by reading individual letters thus, your print ads’ words must be of a distinctive shape. •Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in: oLogo oColor oTypography oMargins and borders oLayout oSpacing oPhotographs and captions •You must also be consistent in your page lay out and other design elements like contrast, balance, etc. •On top of everything else, you have to make sure that your print ad communicates main point of your advertisement – main attraction and necessary information for your prospective clients. For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there’s a world of difference between a great idea and a good idea. -30-
Lala C. Ballatan is a 26 year-old Communication Arts graduate. Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.
| | The Art Of Writing Powerful Classified AdsWritten by David Bell
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Great new Ebook "How To Write Ads That Sell," by John Doe. John is one of leading authorities on online advertising today and he can help you write like a pro! Goto:(myURL) This ad does satisfy third rule by targeting potential customers for our product, but it fails miserably in all other aspects. That headline isn't going to grab anybody's attention. And body of ad is not only boring, it is trying to sell steak instead of selling sizzle. People are not interested in your product or service per se, they are only interested in what product or service will do for them. How will they benefit from using your product or service That's key to writing powerful ads. You must sell sizzle, not steak. Now let's look at an ad for that same Ebook that does follow our three rules. Powerful Ads That Will Make You Rich! You are only minutes away from creating powerful cash generating ads that will make your hit counter explode and your sales skyrocket - I Guarantee It ! Goto:(myURL) This is a much better ad. It follows all three of our rules. It has an attention grabbing headline. The body of ad talks not about product, but end result of using product. And our entire ad targets potential customers for our product. See difference? It's just as easy to write a powerful ad as it is to write a weak one when you know and follow these three simple little rules. And remember, you will improve as you write more and more ads. I wish you all best in your classified advertising campaigns. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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