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The Challenge The 5 key challenges of e-commerce always remain
same. The key elements of any successful ecommerce endeavor are:
Reaching new customers
How do people not only find your site but are encouraged to use it?
How to turn a browser into a buyer?
Increasing customer loyalty
What makes your offering (products and procurement process) best?
Do you reward loyalty? If so, how?
Does your customer have great experience visiting your ecommerce site?
Do they feel they have a sense of community with you and with their colleagues?
Do you communicate with your customers on their terms? When they want, how they want and on topics that interest them?
Increasing revenue per customer
Did your customer find what they were looking for?
Did you take advantage of opportunities to up-sell or cross-sell?
What are your capabilities for special promotions and offers?
Did you have them recommend item to others?
Will they purchase more now, later, both?
Was purchasing experience simple and easy?
Did they shop or did they just procure?
Does your system encourage shopping behaviour?
Does your marketing campaigns target intelligently?
Are you using information you collect to its best marketing value?
Improve Service
What happens when a customer can’t find item they’re looking for?
Do you have flexible processes that can deal with cancellations, changes easily and effectively?
Does your customer feel alone on site or that you’re really trying to help them?
Do you offer enough flexibility in payment options?
Do you align with cultural and language requirements and contexts?
Improve Customer Communication
Does your customer communicate with you? Can they?
Is your communication personal, targeted, relevant and timely?
Does your customer communicate with other customers?
Do they share successes, ideas and comments?
When your customer needs to know, do you tell them right then?
Is your customer mobile and can you get them information where they are?
How OnX Responds to These Challenges Successful ecommerce is more than technology. It is about knowing how to apply best practices, learnings and technologies to achieve optimal long term revenue and great customer satisfaction.
How OnX can help you reach new customers We know impact of best practice e-commerce and how you can leverage them. Did you know that a new visitor may only spend 13 seconds on your site if they don’t see something they are captivated by after first click? When a system presents information in context of what user is interested in level of visitor interaction goes up exponentially. When these facilities are used, first time visitor time-on-page numbers jump from an average of 13 seconds to 13 minutes. We can help you modify key pages and use these methods to keep more users on your site and buying.
We can help you define best policies for advertising and search compliance. We have intimate knowledge of intricacies and benefits of partnering with search providers like MSN.ca. We can help you drive new customers to your site, cost effectively.
We know best design practices that help turn browsers into buyers.
How OnX can help you increase customer loyalty Very simply, you need excellence in your ecommerce systems and processes to differentiate yourself. You can differentiate by offering:
Personalization Community Features A highly interactive site Tools that help your customers/agents both buy and sell
Reward loyalty by first understanding your customers. Who are loyal and why are they loyal and how do you extend and replicate that to others. This is only achievable with strong business intelligence built into your system.Use Online Analytical Processing in selling and closing process to build in customer loyalty features that can do items such as: ·Discounts on volume ·Loyalty rewards and incentives Perhaps a “Special members’ area” will drive sales volume by creating special relationships with your top agents.We can show you how your customers can have a great experience when they visit your e-commerce site. The key elements of this include:An awesome , professional design A site that is easy, simple, extremely intuitive and FUN! A site that always works way you expect it to A site that is always available A site that is always Fresh, NEW and exciting We can show you how good content management facilities and processes can deliver this. To increase loyalty, one best ways to do this is to create a sense of community with you and with their colleagues. We can show you how to build vibrant communities of sales agents and special interest groups to dramatically increase customer loyalty.
Director of Microsoft Solutions for OnX Enterprise Solutions
