Access a FREE List of Newsletter and E-zine Directories at: mailto:ezine_dir@emailexchange.org

Visit Directories on this FREE list, which are like Search Engines specifically for online publications, and look for your target market under subject most likely to be of interest to your prospects.

All total, Directories on list probably house over 20,000 different online publications from which you may choose.

3. Work Your Leads.

Respond to initial inquiry for more information. Then make certain to follow-up that lead with another message, usually several days after first contact.

Considering making use of a FREE Auto-Responder service that will help you to automate process of follow-up.

For a FREE list of FREE Auto-Responder Services send to: mailto:freeautoresp@emailexchange.org

Keep in constant and continuous contact with your leads but do not become a pest about it. Daily contact without first having some additional contact from your prospect would be too much. Allow them time to review your info.

However, a once-a-week message may work perfectly to keep your offer fresh in their minds and is exactly what you need to do to close that first sale with your prospect.

Follow these few tips and it will vastly improve your rate of success to turn cold prospects into new customers.

Think about it this way: you write an ad and decide to place ad in a few national newspapers and magazines. Your main interest is that ad is catchy and convincing to readers of those publications. You are not concerned that magazine or newspaper editors will like ad, because it's not up to them-- you paid for placement. But, when submitting material for public relations purposes you have to keep in mind that material has to suit both editor and reader.

If editor finds your work acceptable for both publication and intended audience, you are well on your way towards a great public relations relationship with media.

So, media are not much different from anyone else that you might find out and about in working world-- they are just doing their job and trying to get material together. Keep their needs, reader's needs, and you needs in mind, and your PR skills will be top notch.