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Make an offer: a booklet, a sample, a free demonstration, an extra premium, an introductory price, a miniature model, a contest, a chart, a free fitting, entry in a contest, special phone rates for ordering, special bonuses for ordering by phone, or other motivating inducements.
How to Make Your Ads Stand Out From Everybody Else's.
I also know when I look at retail ads, I find it increasingly difficult to distinguish between one business and another. Why? Because vast majority of ads today focus on one thing: Price.
So I suggest you come up with a different Unique Selling Proposition -- one that focuses on a reason other than price why customers should choose your business. Of course, make it a proposition you can fully deliver, and one that will be relayed and reiterated in everything your business does. I think customers are getting bored -- and a little deluded -- with all these businesses saying their prices are best in town. It's time for you to come up with some powerful reasons why you should be their only choice. Sell your business' ability to benefit customer. This will make your ads stand out from crowd, and will also help to build customer loyalty.
Since advertising is salesmanship in paint, and you're best salesperson for your product, that means you should be able to write best advertisement for your product -- not an agency. And you can! (After all, you know better than any ad agency what people like about your product.)
Here's an easy way to overcome fact that you don't really have confidence in your ability to write a compelling ad. Tape record all conversations you have with your prospects and customers. Do this dozens of times so you have a good selection of sales presentations to work with.
Then, transcribe tape recordings. Then number each selling point you make in your conversation.
Now review them. Give each point a priority number on a scale of 1 to 10, 10 being highest.
Cut out each point with a pair of scissors and divide them into three groups. The first group consists of those points that describe benefits of your product. The second group consists of interesting facts about your product. And third group consists of those points that don't really say anything about your product or that don't really help to advance your presentation.
Throw third group away and arrange other two in rank order from 10 on down.
Next, throw out all points with a rating of five or less.
Now, forget that you are writing an ad or sales letter. Instead, concentrate on writing a memo. A long memo to a friend -- don't try to be clever.
Concentrate on selling just like you did in your conversations with your prospects and customers! A proven pattern for a good sales pitch:
1) Say something that gets your reader's attention.
2) Tell reader why he should be interested.
3) Tell reader why he should believe what you are saying is true.
4) Prove it's true.
5) Itemize and describe all benefits of your product.
6) Tell reader how to order.
7) Tell reader to order now.
The above outline is an elaboration on formula: Attention, Interest, Desire, Action. If you can remember those four words, you'll write excellent ads.
Remember, your ad will be read by only one person at a time. Do not write to masses - write to one person.
Read your copy aloud so you can see where it doesn't flow and where it needs smoothing out.
Edit your copy. Take out unnecessary repetitions. Use short sentences. Short paragraphs, everyday English. Use some one-word sentences. One-sentence paragraphs, too. And use a generous supply of subheads that make your copy look interesting and easy to read!
Good advertising is simply salesmanship multiplied! Put your sales pitch into your ads and you will have multiplied yourself thousands of times over. Then sit back and reap rewards.
The Purpose of a Headline.
A headline is an ad for ad. Itís responsible for 80% of effect of ad. The headline is equivalent of opening paragraph of a sales letter. It can be before or after salutation. It's opening statement of a sales presentation, or of a commercial, or first contact in a store between a clerk and a customer.
You must test headlines. Different headlines can have 21 times differential -- this is 2,100% instant leverage.
Another purpose of headline is to make a startling, irresistible claim or promise that compels reader to read your ad or sales letter. Attracting attention is among primary functions of a headline.
The most successful headlines Iíve used, and why they worked.
Hereís a sure-fire system for creating best headlines for your ads:
When you come up with a good headline, copy it on a 3"x5" card. Read through them like flash cards when you're looking for ideas.
Write down all headline ideas that come to mind as you're reading through cards.
Soon, out will pop a "Central Selling Idea" that you'll know is exactly right for your promotion.
Write like mad. Forget about form and grammar. Just write, write, write. Totally suspend criticism. You can't create and evaluate at same time. Later you can go back and edit.
P.S. You could see how many informations you get only reading this article, but if you will have The Insider's Secrets to Promote your Business on Internet you will save your time, money and your business soul!!
Daniel Ray, editor for ezine articles - ezinedir.com, best web hosting.