Successful Marketing for Home Based Business

Written by Declan O'Reilly


Continued from page 1

Marketing Tools

No matter how you choose to publicize your business, one quality will set you apart from your competitors: The ability to write effective ad copy. You're vying forrepparttar attention of consumers bombarded each day with advertisements. It is estimated thatrepparttar 120152 average person is exposed to over 1,200 advertising messages per DAY! Make sure your advertisement stands out fromrepparttar 120153 rest of this 'noise'.

When you have determined your market position and drawn up a marketing plan you are ready to start spreadingrepparttar 120154 word about your products and services. One effective way is usingrepparttar 120155 existing offline media in your area. You have a variety of media choices depending upon your target market and your advertising budget including magazines, newspapers, television, radio, andrepparttar 120156 internet. Start by evaluating how and where your competitors advertise. What's working for them? Take their best ideas; then design your own winning layout, positioning yourself as havingrepparttar 120157 best offer.

The Importance of Headlines

Asrepparttar 120158 first phrases seen in advertising copy, headlines should arouse enough interest inrepparttar 120159 reader so that they will want to read or listen on to learn more about your business or product. To get ideas about what headlines will work best for you, scan different types of ad copy, particularly those from your competitors. Create a swipe file of different ads and ideas that you come across from different sources. But remember to be careful of using other peoples copyrighted material.

Capture your customer's interest with a compelling statement of offer Highlightrepparttar 120160 most important benefits Offer extreme value Make a call strong call to action.

Testing Your Ads

Advertising can be expensive, but for just about any business a mandatory investment. To getrepparttar 120161 most out of your ads, test them byrepparttar 120162 following criteria:

What isrepparttar 120163 quantity of leads or prospects thatrepparttar 120164 ad generates? Compare this amount in terms of a unit cost of advertising (dollars in advertising per leads generated).

How many of these leads convert into sales? Different advertising media due torepparttar 120165 audiences they target will vary inrepparttar 120166 numbers of actual closes.

Continually checkrepparttar 120167 response from your ads, make changes or run a new ad if necessary. Use ad trackers and keep testing, testing testing until you achieverepparttar 120168 response required.

Internet Marketing

Imagine! You can have a salesperson working for you 24 hours a day, seven days a week even while you sleep. A web site and effective use of e-mail marketing can turn your small home-based business into a global business putting you on a level playing field with large corporations. With easy and afforbable web design tools getting a web site up and running is within reach of everybody.

Sell Benefits Not Features!

Any seasoned business owner knows that it costs five times more to sell to a new prospect than to an existing client. Studies show that each satisfied customer will spreadrepparttar 120169 good word about your business to at least one other person. Onrepparttar 120170 reverse side ofrepparttar 120171 coin a dissatisfied customer will complain to up to five or ten potential customers. Your mission in getting customer referrals to turn passive satisfied customers into actively enthusiastic supporters who will promote your business. The best way to do this is through:

Offering outstanding value to your customers Delivering your product on time. Solving customer's problems. Maintaining regular contact with customers through feedback forms Following up your customers regularly. Creating long-term relationships with customers. Personalising your product or service.

Finally...

Whether you're just launching your home based business or have been building one for years, don't allow lack of information keep you from achieving your financial dreams. Study your marketing options and decide which marketing strategy will best position you for long-term success.

Declan O'Reilly

For more articles on building a successful business and to download FREE marketing e-books go to: http://www.a1home-business.com

A1 Home-Business was established by Declan O'Reilly in Melbourne, Australia in 2003. I am currently living in Australia with my partner and daughter. Visit http://www.a1home-business.com for more information.


Keeping Your Sub-Affiliates From Quitting

Written by Jerry Lunsford


Continued from page 1

2. Help them to see thatrepparttar business is fun and each thing they do brings them closer to their goals. An article entitled (Setting Goals for Yourself) could help you set goals for your affiliates. Tell them to focus onrepparttar 120151 marketing aspect of their business rather thanrepparttar 120152 money-making aspect. This will allow them to come up with creative ways to market which makes it more enjoyable. I like what many people happy in their work say. "If you love what you do, you never work another day in your life."

3. Conveyrepparttar 120153 message that if even just one person has acomplished something then so can everybody else. Most all of us haverepparttar 120154 same abilities. Some have it a little easier than others, but nonetheless someone in life has had to overcomerepparttar 120155 same obstacles that they may face. See my motivational article entitled, (It's Up To You!). Give them this example. Let them contemplate their current job. If they have just filled a postion were they not shown how to dorepparttar 120156 job? And by followingrepparttar 120157 instruction given to them did they not end up doingrepparttar 120158 job correctly. Why? Because they followedrepparttar 120159 instruction of someone who has been successfully doingrepparttar 120160 job. The same holds true for internet marketing or any business. Follow inrepparttar 120161 path of those who have been successful and they will also find success.

4. If they express to you that they want to try something else tell them this. If you are truly involved in a good program as I am tell them that basicly all marketing businesses have a common theme. You market a product atrepparttar 120162 same time try to recruit affiliates. That old saying thatrepparttar 120163 grass is not always greener onrepparttar 120164 other side. It's true. Make them aware that jumping from one program to another first of all does not give themrepparttar 120165 time to properly analizerepparttar 120166 potential ofrepparttar 120167 program, and second just as they begin to lay a solid foundation they quit and all their effort is basicly wasted. It's kind of like playing a slot machine. You have spent hours dropping quarters into one finally giving up in frustration. Then someone comes up behind you drops a quarter in and winsrepparttar 120168 jackpot. Tell them if they hold on a little longer all there efforts will pay off.

There are probably others that you can come up with, but forrepparttar 120169 most part these will get your sub-affiliates thinking. But of course there are no guarantees. All you can hope to do is try and keep them motivated, guide them along, and feed them some words of wisdom now and then. But their success is up to them.

Article by Help Me! Find out how to use my articles to freely promote your online business and products. Use them for website content or feature them in your ezines and newsletters. Go to my website at www.quityourcrummyjob.com copyright (c) 2004


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