3. Optimising

Do not go along with google's suggested cost per click. This is always far higher than necessary. Many advertisers do not understand that their click through rate affects their position to same degree as how much they pay per click. For example, if you pay 5 cents per click for phrase "page rank" and your competition pays 10 cents and achieves a click through rate of 0.5%, then in order to surpass this person in position you will only need to double your click through rate, to anything above 1%, whilst still only paying half of what they are Generally speaking, I would always recommend paying half of google suggested figure for your clicks, exception being if your business is in a highly competitive field in terms of adwords marketing use.

Now that you have your keywords and pricing in place, you should set your daily budget relatively low for a short time, allowing you to see how successfully this campaign is running, without risking too much money. Leave your campaign to run for a few days, and take good care to note which keywords are leading to sales or enquiries.

4. Experimenting

You should continually monitor performance of your keywords and Ad groups and try to change tiny details from time to time, perhaps one word here and there occassionally. Changing even one word can have an affect on success of your campaign, either positively or negatively. If you find google disabling your ads because you are failing to obtain enough clicks then go back to brainstorming and generate another set of keywords and phrases which may work better for you.

Even if adwords are working supremely well for you, constant monitoring is important. If other people realise you are generating high profits then it is likely they will start to tap into your market. Continue to experiment with your campaigns to ensure you stay at forefront of your field.

This is one way to get creative juices flowing. Most people have a difficult time getting new ideas for ads. Using other successful or appealing ads as a guideline, can sometimes get you over hump and started towards writing your own successful ads. Don't just substitute your product or business idea into another ad and leave it at that, make it your own work.

Advertising is such an important part of your online business, so spend some time and work on your ad writing abilities. With a little practice, you will be amazed at thoughts that start flowing.