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2. A newsletter with a personality that shines through its every word. You feel as if you know writer and feel he/she is your friend.
I don't think anyone in world prefers first one. Do you? I know all my favorite newsletters show what type of person has written them. When we read an article, all of us like to know characteristics of writer and create a picture of them in our mind.
Tell your readers a little bit about yourself. The best place to share this information is "Editor's Notes" section. Tell them what makes you happy, and what makes you upset. If you publish your newsletter in HTML format, you should definitely consider placing your photo at top of each issue.
Let your readers see who you really are. Let your personality shine through your newsletter!
# Final Thoughts
More and more newsletters are being published every day about every subject you can think of. It means many options for for readers, and many competitors for you. Your competitors are just 2 clicks away: One click on your newsletter unsubscribe link, and other on your competition's signup button.
So publish an informative newsletter providing quality content and let your readers know REAL you. Now you can relax because yo know your readers will not even "look" at competition.
Wish you best of luck!
Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.