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While we're on subject of brochures, let me vent one of my pet peeves: grammar, punctuation, and spelling errors. Aaaaggghhh! Maybe it's just me, but if you want to make a bad impression, bad punctuation is a good way to do it, especially a misused apostrophe. For example, a local restaurant used "tomato's" as plural for "tomato", and made that mistake throughout its entire menu. I can certainly understand a typo once in a while, but geez.
You can only imagine how I reacted to this one: large, block letters, in neon, above a pet store that read "Pet's, Fish, and More". How many people saw that and didn't realize that there should be no apostrophe??
I don't mean to make you paranoid. Wait a minute, yes I do! Be very careful how you present yourself to world. Little things can mean a lot, whether your customers think so or not.
Remember that you only get one chance for that first impression. Make it a good one.
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