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BizE-zine: Have sales been good?
MN: Personally, I have sold over 300 copies since it came out in July 2001, but since I sold reprint rights to this book (and I am able to track sales), I know it has been downloaded at least 1,000 times.
BizE-zine: What kind of affiliate program have you put in place?
MN: Boy, I am going to get really embarrassed here, Martin. I know affiliate programs work, ONLY if you work on them. I sort of let mine grow on its own, with help of easy-to-use set up from ClickBank. Anyone can join, and anyone can make as much as they want referring customers to my web site, but I haven't been working hard enough to attract new affiliates. There is only so much you can do as a business owner, and affiliate program has not been my focus.
BizE-zine: Apart from Ken Evoy's books, have you bought any other ebooks or courses on online marketing that you would recommend?
MN: My next purchase was "Amazing Formula" by Marlon Sanders, and had a great blueprint for success in front of me. While not revealing any shocking secrets, Marlon's book had confirmed what I already learned from visiting Internet marketing forums and gave me a clear marketing plan to follow.
What I discovered about buying Internet marketing products is that no manual will give you a "magic bullet". They will all teach you about same things - how to bring traffic to your site, capture your visitors e-mails and follow up with them asking for sale. The rest are details.
BizE-zine: Of all information available free online, what do you read most?
MN: I used to read a lot of e-zines, but after reading about 10 from "cover to cover" for months, I found that most of them contain similar information and advice.
What I do read is interesting forum posts and articles I receive through e-mail discussion groups. This not only helps me learn about other people's experiences, but helps me make new business contacts and joint ventures.
BizE-zine: How do you go about attracting traffic, and what has been your most successful tactic?
MN: The number 1 traffic generator for me has been my free e-book, "The Absolute Beginner's Guide To Starting a Web Site" which I submitted to ZDNet. After it got listed on their web site, I receive at least 150 visitors a day from people who read that e-book.
Other traffic generators for me are writing articles on a regular basis, search engines and my wonderful affiliates.
BizE-zine: You mentioned online forums. Which ones do you use most?
MN: No doubt, it's Anthony Blake's marketing forum.
I don't post there as much as I used to, but do read it weekly. There are so many different people out there, with completely different personalities and opinions! Before you post, hang out there for a while to make sure your posts are appropriate. Never get into a flame war; you will only hurt yourself and your business.
BizE-zine: Up to now, what has been your biggest mistake in business?
MN: Hmmm... that's a hard one. Probably spending too much time on online forums and taking everyone's comments close to heart. That took up a lot of my time and energy, and sometimes discouraged me from going on.
Thanks to a few people who supported me through tough times, I am still in business :-)
BizE-zine: What software do you use most to help you run your business, and which one would you most hate to be without?
MN: My best friend is WorldMerge mailing list software that allows me to import and personalize a list of subscribers, in whichever format I have them in. There is a free version of this software at ColoradoSoft.com.
BizE-zine: What are your business plans for future?
MN: I always have plans! The trouble with entrepreneurs is that sometimes we have too many ideas to implement. I think in past 12 months I have started at least 10-15 different ventures, and only 4 of them were implemented and proved to be a success.
I have recently launched a new web site, MyCoachingWebSite.com, created specifically for coaches, consultants, writers, speakers and other professionals. There is a whole different set of strategies a service provider should include in his or her marketing strategy on Internet, and that's what this web site is about.
As I mentioned before, my number 1 traffic generator is my free e-book. After starting my new web site, I absolutely had to develop a free e-book :-) "How To Market Your Practice on Internet", can be successfully used by any professional who provides services (download at http://www.MyCoachingWebSite.com)
I am also publishing my first booklet this month titled "59 Ways To Grow Your Practice on Internet". It will be available for sale at My Coaching Web Site, as well.
BizE-zine: What advice would you give to someone who is just planning to start out?
MN: Commit yourself entirely to succeeding. Don't ever think, "What if I don't make any money?" Always think "I will do everything possible, and work hard until I start making money".
I am incredibly afraid of personal selling over phone. In fact, I am not looking forward to calling companies and media offering my new booklet at all!
But I also know that if I don't do it, my dream of becoming a completely independent entrepreneur will not realize. So I will just keep going until it does.
Martin Avis is a management and training consultant. To get your unfair advantage (and 6 free gifts) in Internet marketing, business and personal success, subscribe free to his weekly newsletter, BizE-zine. mailto:subscribe5@BizE-zine.com or visit his information-packed website at http://www.BizE-zine.com