That's why I don't look at how much I have to spend, I look at what end result will be. And quite frankly, if I have to spend $500 on a book, if I feel that book can help me significantly increase my income, I'll buy it. That's what most successful people do. They don't just look at price. They look at end result.

How about you? How much do you invest in yourself? If you don't know anything about Internet marketing, how much are you willing to spend to learn? If you don't know anything about copywriting, how much are you willing to spend to learn?

Granted, there are a ton of free resources and tutorials available to you on Internet. But quite frankly, freebies can only take you so far. If you want to be successful, you have to spend some money. There's just no getting around that.

Perhaps you don't want to take time to learn about Internet marketing, but you want to profit from it. Fine. Then pay a professional to do most or all of work for you. Perhaps you don't want to take time required to learn finer points of copywriting. Fine. Pay a professional to write your copy for you and reap benefits.

That's way world works. It's always been that way. If my toilet breaks, I don't worry about trying to fix it myself, I call a professional. If my car needs fixing, I take it to a professional. If I need a haircut, I go to a professional.

If you can't or don't want to do job yourself, pay a professional to do it for you. After all, only thing that really matters is end result, right?

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

In last month’s column I mentioned book I am co-authoring. Why Be Different? Success Secrets for Selling Unsellable is a book about how one can set themselves apart from competition in such a way that they literally become leaders in their industry. Much of book will be based on interviews conducted with people from a variety of industries such as real estate, healthcare, accounting, hospitality and more. Being a leader doesn’t necessarily mean you are biggest. It means that you are one others look to when determining standards of success within an industry.

As I have been gathering information, what I find interesting is some of similarities with people we are featuring in book. Each person has been through some incredible ups and downs on their road to success. Each has gone through experiences that would make someone else quickly throw in towel. They didn’t let roadblocks stop them; they just kept moving forward in order to reach their goals.

What I find most intriguing is their powerful belief in having a vision of what is possible. All are also very flexible in their approach to life. They knew what they wanted to achieve and if one thing didn’t work they tried something else. If that didn’t work, they tried yet something else. They kept at it until they achieved their goals. The words “no” and “can’t” are almost nonexistent in their vocabulary.

Also evident is their generosity to their community and their clients. Rather than putting a price tag on everything, they often make contributions without expecting anything in return. They do it because it makes others feel good and it is simply right thing to do.

With each person, a love of what they are doing is essential. Although they work very hard, they have such an incredible passion for what they are doing that when tough times hit, they are virtually unstoppable. People who are not incredibly passionate about what they are doing give up when they are presented with roadblocks to their success.

Don’t just be another person saying, “I’d do anything…” Keep your vision, your passion and jump over your roadblocks.