Continued from page 1
If that’s
case, then try your promotion on
next tier of customers –
people who may bring you only pants and skirts, but who take their shirts to
99 cent place around
corner. Offer a volume discount to this group of customers and see if they will increase their volume to get
discount. Talk to them and find out what’s important to them as you hand them a coupon for
next order.
If you run this experiment for a month or two, you’ll begin to really see
effect (positive or negative) on your bottom line. At
same time,
only money you’ll spend on this effort is printing up some coupons to hand to customers. If this really works, then you might consider increasing your investment in this idea and advertising it through newspapers or coupon services.
Test marketing is a great way to test out all of your ideas on
cheap and limiting any possible negative effects. Sam Walton, founder of Wal-Mart and Sam’s Club, once said that if you keep your expenses down you can afford to make a lot of mistakes and still recover. That’s
very essence of test marketing! Good luck and have fun!

Stephanie Yeh and her partner have helped many other people achieve and experience prosperity with the help of a strong 15 year network marketing business. Her current project, the Journeyman Wealth Program, is aimed at helping 15 people a year fully achieve their dreams. Stephanie’s Prosperity Abounds website works on the basic principle that “You are the creator of your own reality!”. Get more details on her website at http://www.prosperity-abounds.com