---------------------------------

As peaceful and charming as a Sunday afternoon on grandma's front porch, these metal gliders are recreations of WWI originals. Rock afternoon away with a big glass of lemonade and a little nostalgia wafting through air like a gentle summer breeze.

---------------------------------

Spend lazy days and restful nights in this poster bed dreaming about romantic interludes. Finished with Gabon mahogany veneers, your bed has reed posts, a removable canopy frame and a louvered headboard reminiscent of a shuttered window.

---------------------------------

Do you see what's happening in copy examples above? No one came right out and said, "Your table's gonna look real classy if you use our silverware," but notion is there. From description given, you pick up on fact that this silver will do more than make your table look good. It will make you look good in front of your guests and give you a little boost of confidence due to all compliments you'll receive.

The metal glider chair copy never said your blood pressure would be reduced as you sat on your porch de-stressing from a long, hard workweek, but that's distinct impression you get from copy, isn't it?

And poster bed? Just mention of materials (Gabon mahogany, reed posts) and romantic interludes gives a feeling that this bed is something special, although copy never actually says so.

By using subtle emotion, by painting a picture of what customer will get from these products, by incorporating them into customer's everyday life, you - as a copywriter - are able to pique interest and increase sales. Ah! The power of words!

Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting agency. She is also author of the highly acclaimed Step-by-Step Copywriting Course, now in its third edition. You can find Karon online at http://www.marketingwords.com or http://www.copywritingcourse.com.

6. You could change size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower price on your ad copy. A higher price could increase perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell offer than product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.