Subtle Emotion - The Key To Copy That Works

Written by Karon Thackston

Continued from page 1


As peaceful and charming as a Sunday afternoon on grandma's front porch, these metal gliders are recreations ofrepparttar WWI originals. Rockrepparttar 140537 afternoon away with a big glass of lemonade and a little nostalgia wafting throughrepparttar 140538 air like a gentle summer breeze.


Spend lazy days and restful nights in this poster bed dreaming about romantic interludes. Finished with Gabon mahogany veneers, your bed has reed posts, a removable canopy frame and a louvered headboard reminiscent of a shuttered window.


Do you see what's happening inrepparttar 140539 copy examples above? No one came right out and said, "Your table's gonna look real classy if you use our silverware," butrepparttar 140540 notion is there. Fromrepparttar 140541 description given, you pick up onrepparttar 140542 fact that this silver will do more than make your table look good. It will make you look good in front of your guests and give you a little boost of confidence due to allrepparttar 140543 compliments you'll receive.

The metal glider chair copy never said your blood pressure would be reduced as you sat on your porch de-stressing from a long, hard workweek, but that'srepparttar 140544 distinct impression you get fromrepparttar 140545 copy, isn't it?

Andrepparttar 140546 poster bed? Justrepparttar 140547 mention ofrepparttar 140548 materials (Gabon mahogany, reed posts) and romantic interludes gives a feeling that this bed is something special, althoughrepparttar 140549 copy never actually says so.

By using subtle emotion, by painting a picture of whatrepparttar 140550 customer will get from these products, by incorporating them intorepparttar 140551 customer's everyday life, you - as a copywriter - are able to pique interest and increase sales. Ah! The power of words!

Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting agency. She is also author of the highly acclaimed Step-by-Step Copywriting Course, now in its third edition. You can find Karon online at or

Improving Your Ad Copy Can Make ALL The Difference

Written by Dan Brown

Continued from page 1

6. You could changerepparttar size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lowerrepparttar 140443 price on your ad copy. A higher price could increaserepparttar 140444 perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sellrepparttar 140445 offer thanrepparttar 140446 product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminaterepparttar 140447 hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. Zabang

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