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You can supplement your own info. with free reprint articles which can be found at numerous article sites like ezinearticles.com. In essence, you do research and pass on best information you can find. You help your subscribers save time and money which builds trust and crediblity.
When time comes to actually advertise, you should simply recommend a product or service that you personally use. Your credibility is on line here, so be careful about what you refer. To increase response to your ad, try bundling a free bonus that compliments or completes your product.
For example, say you're still an SEO expert. You've given away a bunch of valuable information so far and haven't "advertised" anything yet. You decide to recommend keyword tool you use and throw in a free report about top ten methods for researching keywords. Your ad might look like this: "My recommended keyword tool plus bonus research report". If you've established yourself as an expert, people will WANT know what keyword tool you use. You see difference? You don't look like another marketer after their wallet, but a trusted source of information.
Success isn't so far away, if you're willing to put a little effort and some dedication into your work. Follow guidelines mentioned and you'll definitely increase sales, expand your opt-in list, and build an invaluable reputation.
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/ . See the results of his ezine advertising campaigns to find the best online internet advertising resources on the internet.