Stronger, Clearer Testimonial Letters Sell Better

Written by Marcia Yudkin


Continued from page 1

2. BEFORE:

"Kidspiration is fun! Students will think they are playing while they are engaged in language development, concept building, and acquiring a variety of learning skills such as classification and sight word knowledge." - Renee Schorr, Early Childhood Teacher, Winship Elementary School, Brighton, MA

PROBLEMS:

All nine quotes on this site use "will" or present tense, referring to predictions or guesses about results. Not one testimonial talks about real-life, classroom-tested results. Overall, this conveys a strong sense thatrepparttar product has neither been released nor tested in actual classrooms. Poking around onrepparttar 106197 site, I learned that is absolutely untrue. The site thus needs to go back to its testimonial writers for real observations or get new quotes from those who have seenrepparttar 106198 product in action.

AFTER:

"Kidspiration is fun! Students in my classroom believe they are playing while they are engaged in language development, concept building, and acquiring a variety of learning skills such as classification and sight word knowledge." - Renee Schorr, Early Childhood Teacher, Winship Elementary School, Brighton, MA

The above is excerpted from Secrets of Mouthwatering Marketing Copy by Marcia Yudkin, available from http://www.yudkin.com/mouthwatering.htm. Marcia Yudkin is the author of 11 books, including Persuading on Paper and Internet Marketing for Less than $500/Year.


If You Want People's Business, I Mean REALLY WANT People's Business, Do This

Written by Susan Dunn, Professional Coach


Continued from page 1

He works with a network of people who actively helprepparttar client whose business they want. They don't just passively return phone calls, they MAKErepparttar 106196 phone calls.

And how did I find Ken? I work with a coach here in town -- Gordon -- who supplied Ken's name to me. I was telling Gordon I just couldn't cope with allrepparttar 106197 logistics of moving, and kept getting conflicting expert advice and this and that, and he called Ken for me and then Ken called me and came right over. It's a wide loop, a quality loop that I'm absolutely thrilled to be hooked into. Everyone in it is outstanding.

Let's go overrepparttar 106198 points once again: Ken wants to sell my house. He knew exactly when to call me, withrepparttar 106199 intuition of an experienced professional, not *bothering* me with lots of calls, but sensing whenrepparttar 106200 timing was right. He then provided solutions to all my obstacles, and all I had to do was pick uprepparttar 106201 phone when it rang.

Do YOU provide this sort of services to your clients?

Do YOU have this sort of trustworthy, quality network of problem-solvers you can roll intorepparttar 106202 lap of your lucky client?

If you're a coach, do you have strong alliances with other coaches and professionals who can provide services for your clients you don't? People you know and trust who will treat your clients right?

Do YOU solve problems for clients they don't even know they have?

If you're a web designer, do you know marketing coaches, Internet copy-writers, search engine placement specialists and other problem-solvers you can hand your clients over to and know they'll be treated right? People whose work and client-skills you know firsthand and trust?

How wide is YOUR loop?

How good are YOU at supplyingrepparttar 106203 answers and resources to your client for as many problems as they have?

I'll be calling Ken to tell him how pleased I am, and then I'll be calling Gordon, who initiatedrepparttar 106204 Ken-alliance.

Do YOU have a QUALITY loop like this?

Now understand I hadn't talked with Ken in 6 months, there are tons of realtors here in town who call me allrepparttar 106205 time, and I have choices. I have one woman realtor who calls me a lot and almost acts disgusted I haven't done anything yet and not once did she suggest a solution to speed things along. Unbelievable, isn't it?

Now whom do you think I'll call when it's time to sell my house? And when I do call Ken, I know he'll haverepparttar 106206 name of a moving service in his pocket,repparttar 106207 name of a cleaning service,repparttar 106208 name of a realtor in Dallas, andrepparttar 106209 answer to allrepparttar 106210 problems I'll have at that stage ofrepparttar 106211 game that I can't anticipate but he will, because it's his business to know.

Inrepparttar 106212 chaos of my life, something is going right! This is of inestimable value to me.

Run your professional practice this way, and you'll have people beating downrepparttar 106213 walls to get to you. When you participate in a quality networking loop, everyone benefits.

Susan Dunn, Professional Coach, offers individual coaching and helps clients market on the Internet. Visit her at http://www.susandunn.cc and http://www.webstrategies.cc . Mailto:sdunn@susandunn.cc


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