That’s what burger king did to Mac. They study Mac strength and choose stark opposite approach.

“Have it your way”.

Burger king advertisement exclaimed at Mac and attracted customer who prefer to choose their own way to eat their hamburger from their very own plate. “Have it your way” was a clear differentiator between two chains. Also effect was, Mac was squeezed. They can’t afford to tamper their hard earned, finely turned system in order to match Burger king. At least not so early.

That where guerrilla wins battle- when competition is not prepare and unable to turn around and defend itself.

Another misunderstood statement is that best photographs are taken by professionals, whilst there is no denying that professional take great formal photographs, and every baby should have at least one set to keep as an adult. It is hard to beat formal professional photo. Some professionals offer annual sittings for family shots and supply regular updated montages specific to that family. A service that is hard to beat. However this formal stylised pose isn't always answer, somehow, because children are not camera aware, they are not camera shy. Young babies are sometimes better photographed in an environment that they are entirely comfortable with and that place is often their own home or garden. The great thing about photographing your own child is that it does not need any special equipment, special effects, or even any really special effort, and it certainly does not involve trailing somewhere in middle of night to capture a beautiful dawn. A point and shoot will work wonders.

Probably most important technical point to remember when photographing a baby is that because of their size, you have to get down to their height to get that wonderful close- up. The easiest way and least dangerous way is to physically get down on floor with them, not necessarily most dignified way, but certainly most rewarding. There are no imperfections in a babies face, you can get as close as you can without showing crow’s feet! You cannot engineer this type of photography it has to happen, but you can be creative in your approach and let baby respond to you, because it has no knowledge of how to respond to camera.

With a very young baby still in its crib, there is very little option, but to shoot from above, unless you want baby to look as though it is captured in a wooden box, but it is an approach to be avoided if at all possible.

You have more opportunities to photograph babies in more settings than at almost any other age. After all you don’t photograph your mother on toilet. Few props are useful with babies, but baths and potty’s are great because they are both tools that they are familiar with and with a little patience they can be put to great effect regarding play. Surely you can put up with getting a little damp at bath- time, but of course try and remember to make sure potty is empty! Above all remember that it fun and relaxed, you will never have opportunity to have so many natural photos again. Enter into spirit of it and you will be amply rewarded. Another great “prop” to use if you have one is family pet, providing it is not intimidating to baby.

There is no fun at all in photographing someone screaming house down in fear. Whilst every parent should have at least one set of professional photos taken, don’t rely on someone else to capture those truly enchanting moments, especially at momentous milestones. If it is your child’s first birthday they will reward you with better photographs if you take them yourself. Get someone else (professional) to do it on a less important day.

The professional would do well to keep a file for parents and offer services such as a montage on childs or childrens yearly progress (updated every year). There is great value in personalisation and there is an abundance of software available to help you organise this service.