Strength is a weakness... also

Written by Arvind kumar

Continued from page 1

That’s what burger king did to Mac. They study Mac strength and chooserepparttar stark opposite approach.

“Have it your way”.

Burger king advertisement exclaimed at Mac and attracted customer who prefer to choose their own way to eat their hamburger from their very own plate. “Have it your way” was a clear differentiator betweenrepparttar 146222 two chains. Alsorepparttar 146223 effect was, Mac was squeezed. They can’t afford to tamper their hard earned, finely turned system in order to matchrepparttar 146224 Burger king. At least not so early.

That where guerrilla winsrepparttar 146225 battle- when competition is not prepare and unable to turn around and defend itself.

Arvind Kumar is a Engineer by education from I.I.T, Delhi. He is working since 2000 in Internet economy has launch many venture. Reach him at

Photography Business: Taking Baby Photos - for Professionals & Families

Written by Roy Barker

Continued from page 1

Another misunderstood statement is thatrepparttar best photographs are taken by professionals, whilst there is no denying that professional take great formal photographs, and every baby should have at least one set to keep as an adult. It is hard to beatrepparttar 146206 formal professional photo. Some professionals offer annual sittings for family shots and supply regular updated montages specific to that family. A service that is hard to beat. However this formal stylised pose isn't alwaysrepparttar 146207 answer, somehow, because children are not camera aware, they are not camera shy. Young babies are sometimes better photographed in an environment that they are entirely comfortable with and that place is often their own home orrepparttar 146208 garden. The great thing about photographing your own child is that it does not need any special equipment, special effects, or even any really special effort, and it certainly does not involve trailing somewhere inrepparttar 146209 middle ofrepparttar 146210 night to capture a beautiful dawn. A point and shoot will work wonders.

Probablyrepparttar 146211 most important technical point to remember when photographing a baby is that because of their size, you have to get down to their height to get that wonderful close- up. The easiest way and least dangerous way is to physically get down onrepparttar 146212 floor with them, not necessarilyrepparttar 146213 most dignified way, but certainlyrepparttar 146214 most rewarding. There are no imperfections in a babies face, you can get as close as you can without showing crow’s feet! You cannot engineer this type of photography it has to happen, but you can be creative in your approach and letrepparttar 146215 baby respond to you, because it has no knowledge of how to respond torepparttar 146216 camera.

With a very young baby still in its crib, there is very little option, but to shoot fromrepparttar 146217 above, unless you wantrepparttar 146218 baby to look as though it is captured in a wooden box, but it is an approach to be avoided if at all possible.

You have more opportunities to photograph babies in more settings than at almost any other age. After all you don’t photograph your mother onrepparttar 146219 toilet. Few props are useful with babies, but baths and potty’s are great because they are both tools that they are familiar with and with a little patience they can be put to great effect regarding play. Surely you can put up with getting a little damp at bath- time, but of course try and remember to make surerepparttar 146220 potty is empty! Above all remember that it fun and relaxed, you will never haverepparttar 146221 opportunity to have so many natural photos again. Enter intorepparttar 146222 spirit of it and you will be amply rewarded. Another great “prop” to use if you have one isrepparttar 146223 family pet, providing it is not intimidating torepparttar 146224 baby.

There is no fun at all in photographing someone screamingrepparttar 146225 house down in fear. Whilst every parent should have at least one set of professional photos taken, don’t rely on someone else to capture those truly enchanting moments, especially at momentous milestones. If it is your child’s first birthday they will reward you with better photographs if you take them yourself. Get someone else (professional) to do it on a less important day.

The professional would do well to keep a file forrepparttar 146226 parents and offer services such as a montage onrepparttar 146227 childs or childrens yearly progress (updated every year). There is great value in personalisation and there is an abundance of software available to help you organise this service.

Publisher & author: Roy Barker. Roy is the author of the popular ebook, Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at Other related and reviewed services & research sources can be found at

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