By using a live streaming media server, almost any multimedia content can be streamed, including audio and video assets obtained from nearly any source. Streaming does not choose any type of multimedia – whether it is stored on old 8mm film reels or already stored as an MPEG file on your computer.

However, though your streaming server is live, you can never be sure your audience can see and hear your content as you intended for them to view and hear it. It should be understood that performance of streaming media is more crucial than any other type of Internet traffic. Loss of performance will instantly mean a loss of audience. And once your audience can’t connect or lose service quality, then your efforts and investment may be wasted.

To make sure your streaming media work, along with other investments online like content creation, high performance web hosting and content delivery networks, make sure that your investment delivers results. By this, it means that you have to make sure that your audience can see and hear what you are broadcasting.

Work on streaming your chosen multimedia content for necessary purpose it may serve you. Choose a streaming server that’s reliable and has a wide range of services like Tier-1 OC-192 Content Delivery Network (CDN); professional and knowledgeable customer service staff; support for a wide array of Media Formats; network designed from ground up for: scalability, performance, and redundancy. -30-

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Lala C. Ballatan is a 26 year-old Communication Arts graduate.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics.

Structure, on other hand, is what makes up a page minus presentational elements and content. In theory, you can separate content and structure. However, to be a functional site it is advisable not to. Structure should not be separated from presentation. Presentation depends on structure, however, presentation should be separated. While main presentational changes may require change in structure, content can be change even without any need for structural change.

The perfect website separation system stores content in a database to tolerate isolation and management of content information. Structure and presentation can be handled together – presentation with stylesheet and accompanying structural elements when needed. Structure, on other hand, is best dealt with through a system of template package built using a server-side scripting language like PHP or ASP. Each template can have one or more stylesheets but every template package can connect to same with matching database to recover content for display. Lots of content management systems provide varying levels of this kind of support. Nonetheless, full-featured templates systems that make CSS Zen Garden-like usage of stylesheets are few and better.