Straight Talk on Search Engine Optimization

Written by Andrew Kalinen

Continued from page 1

-------------------------------------------------------------------------------- II. - Lock and Load. Prepare Your Site The bottom line is, you will need to concentrate and stuff your target keywords throughout your website, whenever possible, until they are actually 7% or so of allrepparttar words onrepparttar 127755 page itself (If you go higher than 7%, its at "your own risk". Google and other search engines have "spam alerts" that detect overzealous practices). Repeating keywords too many times on a page can look "funny" to your customers even though Google may like it, so you have to balance your SEO goals with common sense.

This is a brief list of SEO tips you should do to your website in order to focus on a particular set of keywords:

The TITLE tag of your html should include your target keywords

The META TITLE tag of your html should include your target keywords

The META DESCRIPTION tag of your html should include your target keywords

The META KEYWORDS tag of your html should include ALL of your keywords, withrepparttar 127756 most targeted ones listed first, and separated by commas. Last time I checked, Google doesn't read Meta Tags, but its good to do this anyway forrepparttar 127757 other search engines.

If you have a domain which also includes your keywords withinrepparttar 127758 name itself (, you'll get "brownie" points from Google that will help.

Your header tags (H1, H2, etc.) should include your targeted keywords if you use them.

The first major sentence on your page should include your target keywords and concentrate onrepparttar 127759 overall theme of your website.

The overall "density" of your page, should be high (7% or so of allrepparttar 127760 words onrepparttar 127761 page) for your target keywords. I use an online density checker to help with this.

If you "bold" your target keywords onrepparttar 127762 page (sometimes), you'll get brownie points from Google. Link and image ALT tags are good places to "stuff" with target keywords if you need to build your density.

Other pages on your website that link back to your homepage should haverepparttar 127763 target keywords withinrepparttar 127764 anchor text (displayed text) ofrepparttar 127765 link. The more pages on your site that practicerepparttar 127766 step above,repparttar 127767 better

-------------------------------------------------------------------------------- III. - Party Invitations. Get Your Site Listed on High PageRank Websites

This may berepparttar 127768 most important SEO step and that's why I listed it in red. The heart ofrepparttar 127769 Google Pagerank system scores your site based onrepparttar 127770 quality of links that OTHER sites have pointing to yours, known as incoming links. By quality, I mean other sites with a high Pagerank score. My personal opinion is thatrepparttar 127771 Pagerank system has turnedrepparttar 127772 Internet into a "country club" in some ways. If you run withrepparttar 127773 "in crowd", you get points for it. Regardless of what I think aboutrepparttar 127774 system, I decided to "play ball" in order to get my websites listed well inrepparttar 127775 directories.

One ofrepparttar 127776 easiest ways to get incoming links is to participate in a common Internet practice called reciprocal linking. This is where you agree with another website that "if you link to me, I'll link to you". What matters here isrepparttar 127777 Pagerank ofrepparttar 127778 other site. If your site starts out at PR 0, it can be hard to find a PR6 site that wants to link to you! This is also because OUTgoing links actually costrepparttar 127779 sponsoring website a few points. One type of site that lives to list other websites and aren't so PR-conscious arerepparttar 127780 web directories. All most require is a reciprocal link.

Search on for web directories that have a good PR ranking. Reciprocal links are good and will get spiders to recognize your site, but one-way links are even better. Google doesn't score reciprocal links between two sites "as high" because it's "an arrangement" betweenrepparttar 127781 sites. Google will score your site much higher if you have a one-way link on another site that points to your site, even though your site does not link back to that site. When I learned this, I thought "Great, but where can I get one-way links?"

I discovered that because ofrepparttar 127782 rising demand of links with high Pagerank, there is now an auction specifically made for auctioning off high-PR one-way links (search for it on Google). PR7 one-way links are auctioned off there for about $50. The rule-of-thumb is thatrepparttar 127783 highest incoming PR link you have should make your site 2 PR less (a PR8 link should at least create a new PR6 site). I highly recommendrepparttar 127784 site as a source for high PR links. One link can set your website onrepparttar 127785 fast track to great search engine listings.

One more quick tip: The anchor text in your incoming links should contain your target keywords for maximum effect with Google.



After you've done Steps I. - III., you should see some spider hits within a few days of your directory listings. Google may then list some or all of your website pages. You can check your listings in Google by going there and searching for "". After 6-8 weeks, you should seerepparttar 127786 full effects of your efforts, and your Pagerank should rise. If you've "reached forrepparttar 127787 skies" and targeted very popular keywords and aren't seeing any results, alter your website so that it targets keywords whose listings in Google are more attainable. Be patient. This process takes monitoring and fine-tuning.

That's all I have on search engine optimization for today. It's a challenge that takes effort, but it's nice to actually see some results after a few weeks. That's more than I can say for some ofrepparttar 127788 other "advertising magic wands" that are sold all overrepparttar 127789 Internet.

Good Luck!

The author of this article, Andrew Kalinen, is an Internet Entrepenuer who lives in New England. Apart from constantly updating, Andrew enjoys hiking, snowboarding, and making home videos. is a free site dedicated to providing small business advice to anyone interested in starting their own Internet-based business.

How to Build a Website Around Keywords

Written by Justin Hallman

Continued from page 1
2. Research your keywords. A good way to measure your competition is by using free keyword tools such as : Overture Keyword Selector Tool Google Keyword Tool 3. Once you have done keyword research on all of your search terms, it is a good idea to select about 15-20 words (that you can compete with and will deliverrepparttar type of traffic you want) and begin to build individual webpages that includerepparttar 127754 targeted keyword inrepparttar 127755 title and description of that page. Includerepparttar 127756 chosen keyword as many times as possible in your page, while keeping relevant, interesting content. 4. Use links to relevant websites (such as your affiliate program) and includerepparttar 127757 selected keyword in your link descriptions. 5. You will begin to see a significant increase inrepparttar 127758 amount of visitors to your site within a couple of months. You should periodically check your websites stats and determine where your traffic is coming from and more importantly, why. 6. Repeat. Repeat. Repeat. Follow these steps over and over, while concentrating on adding new keywords. You may eventually break intorepparttar 127759 top page on broad search terms, like "poker".

Justin Hallman writes for

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