Story Telling With a Purpose

Written by Robert F. Abbott

Continued from page 1

Stories can also be used to add context or background information, "I know you'd like to launchrepparttar new product line, but when I was atrepparttar 144449 industry conference a couple of weeks ago, I heard banks want to get into our business, which means...." Very often, information by itself has little meaning or impact without context. Stories buttress our arguments by explainingrepparttar 144450 rationale we used, and not justrepparttar 144451 conclusions we reached.

You can use stories as a type of proof. My life insurance experience is a pointed example. The most effective stories, of course, talk aboutrepparttar 144452 good and bad things that happen to survivors after an unexpected death.

Sometimes, a story can be used for self-deprecation. By making fun of myself, I can further illustraterepparttar 144453 point I'm trying to make. For example "Did I ever tell you aboutrepparttar 144454 time I spilled coffee on a client while he was sitting at our boardroom table? As it turned out, it brokerepparttar 144455 ice between us and we ended up talking serious business. Now, I'm not suggesting you spill coffee on clients, too, but I would suggest that you look for ways to connect with them on a personal level."

Where can we find stories? The best ones come from our own experience, from things that happened to us and things we've done. But, don't overlook magazines, television, and other mass media. For example, you might warn against doing something by explaining what happened to characters in TV sitcoms when they did something similar. Remember, most sitcoms are morality plays in modern garb.

Which reminds me ofrepparttar 144456 time when....

In summary, strategically-used stories can help us communicate more effectively by adding emotion or context, providing proof, or giving us a chance to poke fun at ourselves.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at:

Will demographics change start-up investment?

Written by Duncan Cameron

Continued from page 1
will look for high growth opportunities to offset poor performance by established equities and debt. Obviously emerging economies will be high onrepparttar list, but foreign exposure will come into play as investors look to get local high growth to reducerepparttar 144218 exchange issues. Investments in start-ups are net-new, and donít haverepparttar 144219 down side of investor withdrawals. Furthermore, with possible high rewards, against a sea of uncertainty with limited growth, new investments may look positively glowing.

Finally, with this net increase of investment from emerging nations,repparttar 144220 industrial nationís currencies will gain in value, further emphasisingrepparttar 144221 need to invest within industrial nations rather than face potential currency losses on foreign high growth opportunities.

So, all in all,repparttar 144222 next few years should be very good for start-ups that are looking for capital.

Duncan is a partner at The Launch Factory, a consultancy specializing in marketing, sales, and product management strategy for software and IT companies.

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