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Power Words would include: Dynamics, Money, Sure-fire, Innovative, Specialized, Bonanza, New, Breakthrough, Soar, Affordable, Effective, Savvy, Crucial, Rewards, Harness, Unleash and most powerful word of all....Free. These words make it difficult for your reader to just pass by.
One, two and three word headlines are most powerful. Smile! Got Milk? Just Do It! These are examples of one, two and three word headlines that have been powerful attention getters plus, made a dollar or two.
People do not read ads for amusement or to be entertained. They read ads because they have an interest. Their "hot buttons" have been pressed.
If you are writing advertisements, this is one time you are not trying to build a relationship with your reader. You are selling a product, service or information and if your ad doesn't get their attention, you won't make a sale, it's that simple!
I spend more time on creating headlines for my articles than I do articles themselves. Because without right headline, viewers probably are not going to read information contained in article.
Don't misunderstand here, your content must be of quality and of interest to reader, but if your don't pique your readers interest in headline, you most likely will have lost your reader.
Readers will decide at a glance -- by your headline or your opening statement--if your information interests them. Address people you seek and them only by..... Stopping Them In Their Tracks!
Livvie Matthews, Internet business specialist, author and consultant, helps people interested in creating information products, niche marketing and building relationships while building their business! Market Your Goldmine! http://www.simplebizpublications.com List of other articles of interest mailto:firstname.lastname@example.org Subscribe: mailto:email@example.com