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Selfless Service - Put
welfare of
nation,
Army, and your subordinates before your own. Selfless service leads to organizational teamwork and encompasses discipline, self-control and faith in
system.
Take care of your children, your parents, your siblings, and co-workers. Go
‘extra mile’ for your customers and clients, even if gains you nothing more than some personal satisfaction. Volunteer to take on
tough job, or
mundane job that others avoid.
Honor - Live up to all
Army values.
Live up to
values of your business, your community, your church, your family. Act accordingly, and others will recognize you as an individual of principled character. Don't fall into
trap of, "but I just did what others did before me". Given
choice, take
'high road'. Distinguish yourself from those who would be satisfied to do less.
Integrity - Do what is right, legally and morally.
Ask yourself, “Is this
right thing to do? How does it reflect on who I am?” If your inner voice is sounding
alarm, it’s doing so for a good reason. Avoid shortcuts, cheats, or otherwise doing less than what is expected. Don’t compromise yourself, your friends, family or business for some short-term satisfaction. Integrity offers long-term rewards that can't be acquired any other way.
Personal Courage - Face fear, danger, or adversity with physical and moral courage.
Is a boss asking you to do something questionable? Watched
local bully pick on someone repeatedly? Been in a group that disparages a certain race or ethnicity? It may be safer to go along with
crowd, or do nothing at all. It takes inner strength to stand up to peer pressure, bullies, social challenges, and moral dilemmas. It’s easy to be a follower…anyone can do that. True leadership requires all of one’s audacity, nerve and 'guts' to negotiate
difficult roads that lie before us.
Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. These are values for everyone. No, they're not always easy to live up. Our standards are challenged all
time. We make mistakes. Hopefully, we learn from them, and over time, these values become a part of who we are.
The best news is that if we emulate these values singularly, we become a better people collectively. And that is why
values are so important. They set us apart from those who choose not to live up to them.

Joseph Yakel is Chief Warrant Officer 3 in the US Army, a freelance writer, and author of three books. His articles have appeared in numerous publications and Internet websites. Free chapter previews of his books are available at: http://www.lulu.com/yakel