If it's time to grow your business, you'll want to manage that growth as efficiently as possible. Try one or more of following strategies:

a. Existing Customers and Existing Products. Find ways of selling more products to your customers, or raise price or fee. If you have been charging your customers same price for a year or more, it is reasonable to notify them of an increase. Similarly, there comes a time when you might decide to turn down low paying work in favor of spending time looking for higher paying markets. You might also increase inward cash flow by strategies such as announcing a sale, or by offering a discount if people pay now for a year's worth of services.

b. Existing Customers, New Products Keep your existing products, but look for new customers. Ask your existing customers for referrals, have a contest or publish a newsletter. Look for opportunities to reach new customers through joint ventures or other strategies. For example, if you are selling web development services, you could locate a company selling ecommerce software and arrange to promote one another's services to your existing customer list. You will both be using your existing products to reach new customers.

c. New Products, Existing Customers. Develop new products and sell to existing customers. This is often referred to as developing "back end" products, and is a favorite approach used by web's more successful entrepreneurs. For example, if you are currently selling gardening supplies, you might notify your existing customers that you now have added vegetable cookbooks or garden ornaments to your inventory.

d. New Products, New Customers. You develop new products and look for new customers. Essentially, this means you have a new business, and like all businesses, you will need to do your homework and your market research.

At this point you are probably thinking that you have no idea where to start your plan or even what it should include. A good place to start, as with any other objective, is to construct a summary of what your plan will contain. Create a table of contents that includes whatever you think your plan should encompass. In all likelihood your plan will contain an objective, an executive summary, your product, marketing strategies, target market, competition, financial analysis and profiles of key decision-makers. There may be other aspects that should be included in plan but for now, above mentioned are primary ingredients for a good plan.

You might also consider seeking counsel of an attorney to be sure your plan and business venture is legal. What a disappointment it would be if you put a lot of hard work into your plan and later found out that some important legality was missing, requiring you to start from scratch. In addition, services of an accountant are of vital importance. Unless you are prepared to construct spreadsheets and graphs explaining how you intend to use your money and what projections you have for future, you might want to hire someone who knows all financial ins and outs of a business.

I believe you now have a good beginning for organizing your new startup venture. When your plan is complete, make sure there are no typos or grammatical errors. Perhaps you might want to have someone you trust review it before submitting it for consideration. In any event, good luck with your new venture and may your business become a huge success.