If your sales letter fills most screen your sentences will be way to long to read comfortably.

The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.

Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.

Please, no more small fonts and long, long sentences.

Finally, white only for your background... black type on a white background.

And, please, never...ever put white type on a black background. If you run a split test you will learn it just does not sell!

Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.

Paragraphs must be indented. Testing mail order letter’s proved that indenting helped to draw eye from end of one paragraph to first line of next… and increased sales.

All words, including headlines, in upper and lower case. Why, because that is what eye is accustomed to seeing. It's not nice to confuse eyeballs!

Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail.

The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!

Monitoring Website Uptime for Search Engines The main reason to monitor your website is that when search engine spiders visit your web pages, if those pages are down, you may lose search engine positions that you have worked so hard to develop. If your website stays down for too long, you may be dropped from search engine databases altogether. Whether your website receives ten or ten thousand visitors a day, you will not last long on Internet if surfers and prospects can not access your web pages through search engines.

Monitoring Downtime for Advertising Budgets Another important reason to monitor uptime of your web pages is to make sure that your advertising is doing what it should – bring visitors to your website. While most pay per click search engines do not charge you if your site is down, many still do. If your site is down for any length of time, you run risk of draining your account very quickly. In addition, if you purchase any sort of cost per lead or cost per impression advertising (i.e. banners) you again run risk of losing valuable visits from surfers.