Stop Sabotaging Your Sales

Written by Bob Leduc


Continued from page 1

Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them.

3. Presenting Unpleasant Surprises

Avoid including any unpleasant surprises in your selling process - especially nearrepparttar end.

For example: Many websites do not mention shipping charges untilrepparttar 120646 very last screen ofrepparttar 120647 shopping cart. This unpleasant surprise is one ofrepparttar 120648 major reasons why customers abandon online orders. You can avoid this by always includingrepparttar 120649 shipping charge wherever you listrepparttar 120650 price.

Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takesrepparttar 120651 last action to complete a sale will usually eliminate any last minute hesitation.

Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises.

It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702.658.1707 After 10 AM Pacific Time/Las Vegas, NV


Imitation, The Smartest Form Of Flattery

Written by David Geer


Continued from page 1

====Side Bar==== This "unique slant", often calledrepparttar "Unique Selling Proposition (USP)", opensrepparttar 120645 door for effective competition among businesses selling a simular product -- evenrepparttar 120646 same product.

Rosser Reeves wasrepparttar 120647 first to coinrepparttar 120648 phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

Here's Reeves' 3 part diffintion of USP:

1. Each advertisement must make a proposition torepparttar 120649 consumer. 2. The proposition must be one thatrepparttar 120650 competition either cannot, or does not offer. It must be unique--either a uniqueness ofrepparttar 120651 brand or a claim not otherwise made in that particular field of advertising. 3. The proposition must be so strong that it can moverepparttar 120652 mass millions. ====Side Bar====

Try to look at your competition with fresh eyes. Treat what they have to say as if it isrepparttar 120653 first time you have seen this information, because that may berepparttar 120654 case for your target audience. Make a list ofrepparttar 120655 questions that come to mind, or points that you feel you would want more information on, if you were inrepparttar 120656 shoes of your audience.

Even what your competition does wrong withrepparttar 120657 information they do or do not provide can be instructive. It serves to get you to think of allrepparttar 120658 things that you can do to sellrepparttar 120659 service better. You are buildingrepparttar 120660 structure of your business on what someone else has done before you, but improvingrepparttar 120661 end product by goingrepparttar 120662 extra distance in coveringrepparttar 120663 whole story in a clear manner.

Now that is smart business.

Success 4U Marketing helps small business owners discover how to market any product or service online – quickly ... easily ... profitably ... successfully: http://www.cashflowseller.com/


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