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You might even include a list of top ten tips specifically for members of media: "Top 10 poor financial decisions that young, ambitious reporters make."
Once reporters get to your web site, make them glad they did. Provide an area full of resource and background material just for them. This includes archived press releases, full biographies of you and your management team, publication-ready logos and photography, a history of your firm, and anything else that will grease wheels of media coverage. They’ll come back often if you do.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.