Stop Begging for Referrals!

Written by David Frey

Continued from page 1

That's not necessarily true.

I'll bet some of your very best customers haven't given you one referral.


Because they're busy and have a thousand other things on their mind...just like you.

If you rely on just your relationships to get you referrals you'll be disappointed.

The key to getting a consistent stream of referrals is to buildrepparttar referral process intorepparttar 137089 transaction!

That's right, you need to build your referral system INTOrepparttar 137090 TRANSACTION.


Here's a Great Example of a "Transaction-Based" Referral System _______________________________________________________

The other day I received a promotional letter from TXU Energy (a Texas Energy Company).

Inrepparttar 137091 promotional letter they included a leaflet that offered $40 to anyone who referred a friend and became a customer.

Would you like to see it?

Here'srepparttar 137092 front side:

And here'srepparttar 137093 back side:

They also send this leaflet along with their billing statements. When someone comes out to your house to do maintenance work or respond to a call they leave behind this leaflet.

You see, when a "transaction" happens, they ask for a referral.

There's no face-to-face asking.

They don't wait until it'srepparttar 137094 "right time."

It happens every time there's a transaction.

Because of this, TXU gets a steady stream of referrals. In fact, they can predict with some accuracy that if they give out X amount of leaflets, they'll get back in X amount of referrals.

The results are...

(1) predictable

(2) consistent

(3) repeatable


Applying this Referral Strategy to Your Business ________________________________________

Ask yourself how you can apply this referral strategy to your business.

It doesn't matter if you're a consultant, dry cleaner, auto dealership, or even a large energy can use this referral strategy.

And there's so many variations and applications of this simple referral technique that ANY business can do it. Even yours!

David Frey is the author of the Small Business Marketing Bible ( and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your lifetime free subscription visit

The 7 Steps to Promoting Your RSS Feeds on Your Website

Written by Rok Hrastnik

Continued from page 1

A] Promote your RSS feeds directly below your e-zine subscription box, and always “aboverepparttar fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) onrepparttar 136913 most prominent locations of your site.

B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promoterepparttar 136914 RSS feed atrepparttar 136915 top ofrepparttar 136916 topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links torepparttar 136917 feeds.

Use this service to cover all ofrepparttar 136918 important readers using just one simple button:

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As forrepparttar 136919 content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content inrepparttar 136920 first place and why they should subscribe specifically to your RSS feeds.


Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asksrepparttar 136921 user if he wants to subscribe torepparttar 136922 feedsrepparttar 136923 browser finds onrepparttar 136924 siterepparttar 136925 user is currently on.

Yes, this is even more powerful than your e-mail subscription form, sincerepparttar 136926 browser in a way “pushes”repparttar 136927 user with your RSS feed subscription.

But in order forrepparttar 136928 browser to do this, you need to help it out to find your RSS feed.

Just includerepparttar 136929 following piece of HTML code inrepparttar 136930 section of your webpages and you’ll be all set:

There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these 7 steps should get you started inrepparttar 136931 shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate thanrepparttar 136932 huge majority of sites are achieving today.

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings

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