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So, as an example, let’s say you are ‘promoting’ a travel destination, for instance,
Dominican Republic, then -
What if your chosen domain name is:
'www.fredsmith.co.uk' (No! don't bother trying it, you'll only end up with one of those 'pesky' domain sellers) – it won’t tell
spiders, or anyone else, anything - except (perhaps) your name (if you are indeed Fred!)...certainly it won’t appear to be relevant to
site topic. And as for those ‘robotic’ things that judge whether your site should be selected, when searching for results, well it won't give them a clue about your site...
So what about:
‘www.holidaysite.co.uk’ is this any better?…Yes it mentions holidays…but where? Are they in
UK? An URL that ends in ‘.co.uk’ would seem to imply
site may be about UK based holidays. But if your site isn't 'regional', or at least not ‘UK’ based...it is still better to go for ‘.com’ (if you can get it!) if only because some itinerant visitors with faulty memories, who didn’t bookmark you, will usually try this option first (IF they remember your site name at all!)
Whereas something like:
‘www.visiting-the-dominican-republic.com’ Now that simply delivers
message…it’s about
Dominican Republic, and it relates to visiting
place...so ‘one tick’ for optimising
site you are building from
name forwards…By
way, please DO TRY clicking it…it’s our travel site, which already ranks within
top 1/8th of 1 percent of most trafficked web sites on
Internet (source: www.alexa.com) after only 7 months, as of May 2005, up and running!
If you have recently launched a site and your domain name isn’t really that good or relevant…then bite-the-bullet now, drop
irrelevant one you have and buy another better name. If you are still thinking of a name, then consider
foregoing tips before you register a domain…and bear in mind -
If you decide to consider
'fully supported route' which will save you A LOT of time, frustration, and ultimately expense…then…the best option for developing a site most effectively…with all
SEO pressure taken off you…(because
bulk of
work is done for you)…is by building your site using a company that truly offers a comprehensive package of : hosting, support, guidance, and website building and optimisation tools ….It even includes your domain name in
deal…pick it, register it, and move one step closer to having a great effective website…today!
If you are still sceptical about a deal like this or want to review previously published articles and tips, before you jump into
rapidly expanding world of web publishing, then take a look at our ‘blog’ for more evidence at NET PROFIT! And we hope you too will be on your way to making your own ‘Net profit, real soon.
Al Smith and Ruth Ramos, 
Al Smith and Ruth Ramos publish http://net-profit.blogspot.com. They may also be contacted through the blog or via the travel site, www.visiting-the-dominican-republic.com, which may already be the best Dominican Republic tourist information resource on the ‘Net.