Sticker Design TipsWritten by Mart Gil Abareta
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If you are creating a promotional sticker, printing it on white vinyl doesn't necessarily mean that sticker’s background needs to be white. For a one-color sticker, you can use a printed color as background and leave copy white for a more valuable and attractive image. Also, don't waste white space on back of sticker. You can still use it for news, coupons, advertising, postcard copy, and many more. In designing a sticker on clear material for application to windows, it has to be printed on white ink because this color reflects more visibility than other darker colors. Indeed, creating a powerful and unique sticker will be tremendously effective for your marketing efforts. The use of stickers has been proven to be very effective advertising media. It might appear to be small yet its design process is something that must be thought of seriously, too.

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| | Billboard BenefitsWritten by Mart Gil Abareta
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When you consider billboards as your marketing tools, you can reduce advertising costs. They are indeed economical because there is no need for continuous production of these billboards. Only a few copies which will be situated in places that are easily accessed by many people are necessary. The fact that these billboard advertisements will show off daily is a must for advertisers because they can communicate effectively to a large extent. Billboards may just seem to be a small thing but they are actually ones that help companies in making and keeping many clients. Indeed, billboards are powerful visual graphics because images and messages that they contain speak a thousand words. They are a visually dominant, stimulating advertising media. Compared to traditional media that add any number of pages or spots to hold many advertisers when necessary, billboards have certainly made advertising so easy. These things only manifest good things that billboards bring to their viewers.

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