* .

* tags

tags are HTML code that enable search engines to determine what keywords are relevant to this specific site.

The META "description" tag will contain a description of your site. Make sure your description contains some of your relevant keywords.

The META "keywords" tag will contain a listing of your keywords and keyword phrases that are relevant to your site and enable a search engine to find you.

Example:

small business owner in successfully designing, marketing & promoting their products & services.">

* Text

Not only are html tags an important part of optimization, but it is almost just as important to add plenty of text to your pages. Your text should contain each of your keywords used in different variations. I.E. If your keywords are free, promotion, marketing, advertising, Your text might say something like this; Promotion, Marketing and Advertising are key to your success. We offer many promotional resources, including; Free marketing articles, classified advertising and free promotion.

Optimization will be your solution to winning search engine wars.

If you just want to get your site up and running in minimum amount of time and don't want to bother learning HTML, then FrontPage 2000 is editor for you. This editor has just about everything you could ever want, including full WYSIWYG support, dynamic HTML, forms and so on. On downside, FrontPage 2000 does not support CGI, SSI or PHP at all - in fact, if your site uses CGI then you will note be able to use FrontPage 2000's upload capabilities. Use caution when choosing this editor - while it's great for getting a site up fast, it can be very frustrating for more advanced users, and if you take advantage of templates you will certainly be labeled an amateur. Also, using any FrontPage special features such as forms requires that your web host have FrontPage extensions installed, which limits your choice of providers.

FrontPage XP [Very expensive]

This is a product which I cannot recommend. Frontpage 2000 was tolerable, FrontPage XP is simply bulky and awkward. I would say Microsoft has made a large step backwards with this product. Out of everything on this list, this is probably only editor which I would state is not recommended for any application.

Dreamweaver [Very expensive]

Another good choice is Dreamweaver, which in many ways is best editor of them all (at least so far). You can actually combine two (Frontpage and Dreamweaver) to take advantage of best features of each product. This is fairly expensive, however. On downside, Dreamweaver has a very high learning curve for most users and it can be cumbersome to perform simple tasks.

Out of all of these editors, probably most useful all-around program is Arachnophilia. Simple to learn, easy to use, quick to get things up and running. Dreamweaver is highly recommended if you want a WYSIWYG editor, although it can be a difficult program to learn. FrontPage 2000 is acceptable, but stay away from any extensions, templates or special features.