Steps to Optimizing Your HTML Code

Written by Shelley Lowery

Continued from page 1

* Tags<p>The <TITLE> tag is<IMG height=12 src="/the2.jpg" alt="repparttar "> first thing that a user sees when your site is returned by a search query. You only have a split second to grab your targets attention. Place keywords that are most pertinent to your business in<IMG height=12 src="/the2.jpg" alt="repparttar 118059"> title tag. Effective title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page. <p>Example: <TITLE> Webmasters Resource Directory - Free resources for<IMG height=12 src="/the2.jpg" alt="repparttar 118060"> webmaster - marketing, advertising, promotion, classified ads & more..

* tags

tags are HTML code that enablerepparttar 118061 search engines to determine what keywords are relevant to this specific site.

The META "description" tag will contain a description of your site. Make sure your description contains some of your relevant keywords.

The META "keywords" tag will contain a listing of your keywords and keyword phrases that are relevant to your site and enable a search engine to find you.


small business owner in successfully designing, marketing & promoting their products & services.">

* Text

Not only arerepparttar 118063 html tags an important part of optimization, but it is almost just as important to add plenty of text to your pages. Your text should contain each of your keywords used in different variations. I.E. If your keywords are free, promotion, marketing, advertising, Your text might say something like this; Promotion, Marketing and Advertising arerepparttar 118064 key to your success. We offer many promotional resources, including; Free marketing articles, classified advertising and free promotion.

Optimization will be your solution to winningrepparttar 118065 search engine wars.

Shelley Lowery is the Webmaster of - A complete resource portal for the Internet entrepreneur. The site assists the entrepreneur in developing a serious Web presence by providing a wealth of free information, resources, tools and content.

HTML Editors

Written by Richard Lowe

Continued from page 1

If you just want to get your site up and running inrepparttar minimum amount of time and don't want to bother learning HTML, then FrontPage 2000 isrepparttar 118058 editor for you. This editor has just about everything you could ever want, including full WYSIWYG support, dynamic HTML, forms and so on. Onrepparttar 118059 downside, FrontPage 2000 does not support CGI, SSI or PHP at all - in fact, if your site uses CGI then you will note be able to use FrontPage 2000's upload capabilities. Use caution when choosing this editor - while it's great for getting a site up fast, it can be very frustrating for more advanced users, and if you take advantage ofrepparttar 118060 templates you will certainly be labeled an amateur. Also, using any FrontPage special features such as forms requires that your web host have FrontPage extensions installed, which limits your choice of providers.

FrontPage XP [Very expensive]

This is a product which I cannot recommend. Frontpage 2000 was tolerable, FrontPage XP is simply bulky and awkward. I would say Microsoft has made a large step backwards with this product. Out of everything on this list, this is probablyrepparttar 118061 only editor which I would state is not recommended for any application.

Dreamweaver [Very expensive]

Another good choice is Dreamweaver, which in many ways isrepparttar 118062 best editor of them all (at least so far). You can actually combinerepparttar 118063 two (Frontpage and Dreamweaver) to take advantage ofrepparttar 118064 best features of each product. This is fairly expensive, however. Onrepparttar 118065 downside, Dreamweaver has a very high learning curve for most users and it can be cumbersome to perform simple tasks.

Out of all of these editors, probablyrepparttar 118066 most useful all-around program is Arachnophilia. Simple to learn, easy to use, quick to get things up and running. Dreamweaver is highly recommended if you want a WYSIWYG editor, although it can be a difficult program to learn. FrontPage 2000 is acceptable, but stay away from any extensions, templates or special features.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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