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4.) Include Information in HTML of Web Page So RSS Readers Auto-Detect Your Feed
After publishing an RSS feed it is important to let visitors know that feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in header field of an HTML page.
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://www.yourdomain.com/rss.xml" rel="nofollow"]
Be sure to replace http://www.yourdomain.com/rss.xml with URL to RSS feed and replace brackets with "<" less than and ">" greater than symbols.
5.) Display Feed's Content on a Website
Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing content. The information will also help increase search engine interest. Displaying feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.
Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm
6.) Submit Feed to RSS Directories and Search Engines
As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.
In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit URL of a website or web page to a search engine you will need to submit link of actual feed located on your website to RSS directories. There is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm . If you prefer to automate submission process try RSS Submit at: http://www.dummysoftware.com/rsssubmit.html . An evaluation version is available.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.