Step Into My Parlour… Easy ways to entice the right people to your websiteWritten by Daegan Smith
Continued from page 1 Give away free content: A major online golf publishing company offers visitors syndicated articles on golf and related products. The people who use this syndicated content not just get free content from a credible source, but also visit company’s other websites. Anything ‘free’ induces happiness; and when it is free content, it gives you delighted customers who keep coming back for more. By offering them free content in form of articles, information for use in their newsletters, product reviews etc. you are doing them a favor as well as giving more exposure to your website. Get Interactive: Get your customers talking, to you and to each other. Offer advice columns, message boards, and articles relevant to your product and to industry. Archive these into a separate section where visitors can browse to look for specific information. A good idea would be to include an “ email article to a friend” button with these articles. This way your visitors will do some marketing for you. If you offer a newsletter, contests, a ‘tip of day’ or other fun stuff, include a “ tell a friend” click box with these. People love to share fun stuff with friends. When you see number of jokes forwarded to you in your email, you’ll believe us. Be seen & heard: Build an online identity by networking. Participate in newsgroups, discussion forums and message boards. Starting a Blog is also an idea that is picking up currency. This will allow you to develop a relationship with potential customers and allow them to identify you as a recognizable name. Tools like these will also help you determine, to an extent, what your target segment really needs. For a home business owner not having a website is a little like Robinhood without his bow and arrow. But for a business to have a website without much traffic is like Robinhood with no one to shoot at! Still idea is to not just have “everybody” clicking in to your website, but a chunk of target audience who really need product you are selling. It is better to have a sizeable number of focused potential customers clicking on your website than to have a whole lot of curious ones who just stumbled on. It is from potential customers that your conversions will come. Finally, it is bet to use a combination of all tactics listed above. Put a “ tell a friend” button on newsletters, or include your top keywords in free content you give away. Think out of box to use these tactics for traffic maximisation to your advantage. Also see: http://www.bytestart.co.uk/content/22/22_1/poor-web-page-design-will.shtml http://www.powerhomebiz.com/vol18/limitedbudget.htm http://www.powerhomebiz.com/vol4/hardknock3.htm
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| | 10 Benefits of Submitting Articles To E-zinesWritten by Dean Shainin
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7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over internet. 8. You will get your article published all over web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
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