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b. When sending an unsubscribe request, you MUST use same email address that you used when you subscribed. If you subscribe to an ezine with your firstname.lastname@example.org address, then send an unsubscribe while your email software is set to your email@example.com address, publisher will not find that address in list and will not be able to unsubscribe you.
c. If you are subscribed using 2 or more addresses, you will receive 2 or more copies of ezine. The publisher and his technology do not understand that both addresses belong to you. If you want to unsubscribe totally, you will need to unsubscribe using both addresses. If you remove only one, ezine will continue to be sent to other.
4. They Asked for my Name when I Subscribed. The subscribe form asks for your name and your email address. You suspect they are planning to use your name for some nefarious purpose.
Wrong. The publisher is personalizing email that she sends. Most subscribers like receiving personalized messages instead of generic ones. If you fill in form with a bogus name such as AABBCC, when your ezine arrives, it will say "Dear AABBCC", instead of "Dear Mary.'
5. I Didn't Subscribe. I've Been Spammed! Are you sure? It's not uncommon for people to forget they have subscribed to an ezine and decide it is spam. Of perhaps your kid had a good time subscribing to every ezine she found on web. Many publishers use various means to verify and confirm subscribers. A false accusation of spam can prove embarrassing if publisher can produce mail logs or IP addresses demonstrating that someone did indeed subscribe from your computer. It also happens occasionally that a friend or enemy subscribes people without letting them know. That's not your fault, but it's not publisher's fault either.
Now you understand how things work, get ready to enjoy newsletters that you want!
June Campbell Writing Services by Nightcats Multimedia Productions ---- FREE eBook, "Beginner's Guide to Ecommerce" ---- Newsletter, business articles, email marketing course ---- How-to guides for business proposals, business plans, JV contracts http://www.nightcats.com