Starting a New SEO Services Business

Written by Paul K. Gjenvick


Continued from page 1

Web Design forrepparttar Users I had already accomplished web design inrepparttar 118811 past, but frankly I wanted to see if there was a template available to use. After starting some research on Dreamweaver templates - it was apparent that there would be no shortage of websites offering templates for sale. After some serious shopping time, I choserepparttar 118812 Monarch template for its clean uncluttered design.

Making a list and checking it twice The gjenvick-seo.com domain name was now active so it was time to put allrepparttar 118813 pieces together although some initial changes were necessary inrepparttar 118814 navigational buttons. Before long though, I was ready to start loadingrepparttar 118815 website. Having previously drafted outrepparttar 118816 web page content, it was only a matter of copying and pastingrepparttar 118817 entire web content intorepparttar 118818 templates. Sincerepparttar 118819 site was new, no one knewrepparttar 118820 site existed which allowed some time to uploadrepparttar 118821 website, making changes under live conditions. I performed preliminary checks - keyword analysis, validation of HTML and CSS, making sure images loaded correctly, and running spell check on allrepparttar 118822 pages. To avoid having listings filtered out by Google and other search engines, I ran a content rating (a self-rating process) byrepparttar 118823 ICRA or SafeSurf. With all that done, it was now time to go live. The quickest route would be paid inclusion, butrepparttar 118824 best way was forrepparttar 118825 search engines to find me.

Getting Found by Google To start things off,repparttar 118826 Gjenvick-Gjønvik Archives linked to my new website, providing a trail forrepparttar 118827 search engines to follow. I receivedrepparttar 118828 first Master SEO Top-10 Rankings Award for 642 top-10 rankings for my work withrepparttar 118829 Archives. I also provided a link fromrepparttar 118830 award displayed atrepparttar 118831 Archives back to my new awards page on gjenvick-seo.com. Next I set up another link fromrepparttar 118832 about us section ofrepparttar 118833 Archives torepparttar 118834 home page ofrepparttar 118835 Gjenvick SEO Services followed by one more link from a resume that I have always had onrepparttar 118836 Archives website. Less than a week later, gjenvick-seo.com was spidered by Googlebot and withinrepparttar 118837 next few days listings started to show up in Google, Yahoo and AOL.

The Results are In I managed a couple of top 30 rankings although I failed to rank onrepparttar 118838 majority of primary search phrases based onrepparttar 118839 research with Wordtracker. Next, I went throughrepparttar 118840 web pages, reviewed their META description and keywords, and used a keyword analyzer to help develop potential search phases to find Gjenvick SEO Services. Following, I compiled several hundred possible search terms. Then it was time to see if any ofrepparttar 118841 search phrases would place inrepparttar 118842 search engine (top 30). Incredibly, I came up with over 200 search phrases - mostly top 10 rankings inrepparttar 118843 three major search engines. Gjenvick SEO Services was now open for business.

In Conclusion For those interested in starting an SEO companyrepparttar 118844 following overall steps should be considered: 1. Initially do as much reading and research aboutrepparttar 118845 SEO market that you can get your hands on; take courses offered by reputable people so you have a good foundation. 2. Prepare yourself by choosing a good domain name that will get noticed. In addition select an excellent hosting company that you feel comfortable with. 3. Make sure you have some good content to include on your site, as well as keywords, services you're going to offer, pricing and payment options and how you're going to be found byrepparttar 118846 search engines. 4. Perform preliminary checks to include keyword analysis, validation of HTML and CSS. 5. Make sure images load correctly and be sure to run spell check on allrepparttar 118847 pages. 6. Have your content rated byrepparttar 118848 ICRA or SafeSurf so search engines don't filter out your content.

Paul K. Gjenvick is a SEO Specialist from Atlanta, Georgia with an extensive background in database development and accounting / finance. Visit him on the web at http://www.gjenvick-seo.com/ at the Archives: http://www.gjenvick.com/


The Metaphors of the Net - Part III

Written by Sam Vaknin


Continued from page 1

The next phase will probably involve virtual reality. Each ofrepparttar parties will be represented by an "avatar", a 3-D figurine generated byrepparttar 118810 application (orrepparttar 118811 user's likeness mapped and superimposed onrepparttar 118812 the avatar). These figurines will be multi-dimensional: they will possess their own communication patterns, special habits, history, preferences - in short: their own "personality".

Thus, they will be able to maintain an "identity" and a consistent pattern of communication which they will develop over time.

Such a figure could host a site, accept, welcome and guide visitors, allrepparttar 118813 time bearing their preferences in its electronic "mind". It could narraterepparttar 118814 news, likerepparttar 118815 digital anchor "Ananova" does. Visiting sites inrepparttar 118816 future is bound to be a much more pleasant affair.

D. The Transport of Value - E-cash

In 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on a standard for effecting secure payments throughrepparttar 118817 Internet: SET. Internet commerce is supposed to mushroom to $25 billion by 2003. Site owners will be able to collect rent from passing visitors - or fees for services provided withinrepparttar 118818 site. Amazon instituted an honour system to collect donations from visitors. PayPal provides millions of users with cash substitutes. Gradually,repparttar 118819 Internet will compete with central banks and banking systems in money creation and transfer.

E. The Transport of Interactions - The Virtual Organization

The Internet allows for simultaneous communication andrepparttar 118820 efficient transfer of multimedia (video included) files between an unlimited number of users. This opens up a vista of mind boggling opportunities which arerepparttar 118821 real core ofrepparttar 118822 Internet revolution:repparttar 118823 virtual collaborative ("Followrepparttar 118824 Sun") modes.

Examples:

A group of musicians is able to compose music or play it - while spatially and temporally separated;

Advertising agencies are able to co-produce ad campaigns in a real time interaction;

Cinema and TV films are produced from disparate geographical spots throughrepparttar 118825 teamwork of people who never meet, except throughrepparttar 118826 Net.

These examples illustraterepparttar 118827 concept ofrepparttar 118828 "virtual community". Space and time will no longer hinder team collaboration, be it scientific, artistic, cultural, or an ad hoc arrangement forrepparttar 118829 provision of a service (a virtual law firm, or accounting office, or a virtual consultancy network). The intranet can also be thought of as a "virtual organization", or a "virtual business".

The virtual mall andrepparttar 118830 virtual catalogue are prime examples of spatial and temporal liberation.

In 1998, there were well over 300 active virtual malls onrepparttar 118831 Internet. In 2000, they were frequented by 46 million shoppers, who shopped in them for goods and services.

The virtual mall is an Internet "space" (pages) wherein "shops" are located. These shops offer their wares using visual, audio and textual means. The visitor passes through a virtual "gate" or storefront and examinesrepparttar 118832 merchandise on offer, until he reaches a buying decision. Then he engages in a feedback process: he pays (with a credit card), buysrepparttar 118833 product, and waits for it to arrive by mail (or downloads it).

The manufacturers of digital products (intellectual property such as e-books or software) have begun selling their merchandise on-line, as file downloads. Yet, slow communications speeds, competing file formats and reader standards, and limited bandwidth - constrainrepparttar 118834 growth potential of this mode of sale. Once resolved - intellectual property will be sold directly fromrepparttar 118835 Net, on-line. Until such time,repparttar 118836 mediation ofrepparttar 118837 Post Office is still required. As long as this isrepparttar 118838 state ofrepparttar 118839 art,repparttar 118840 virtual mall is nothing but a glorified computerized mail catalogue or Buying Channel,repparttar 118841 only difference beingrepparttar 118842 exceptionally varied inventory.

Websites which started as "specialty stores" are fast transforming themselves into multi-purpose virtual malls. Amazon.com, for instance, has bought into a virtual pharmacy and into other virtual businesses. It is now selling music, video, electronics and many other products. It started as a bookstore.

This contrasts with a much more creative idea:repparttar 118843 virtual catalogue. It is a form of narrowcasting (as opposed to broadcasting): a surgically accurate targeting of potential consumer audiences. Each group of profiled consumers (no matter how small) is fitted with their own - digitally generated - catalogue. This is updated daily:repparttar 118844 variety of wares on offer (adjusted to reflect inventory levels, consumer preferences, and goods in transit) - and prices (sales, discounts, package deals) change in real time. Amazon has incorporated many of these features on its web site. The user enters its web site and there delineates his consumption profile and his preferences. A customized catalogue is immediately generated for him including specific recommendations. The history of his purchases, preferences and responses to feedback questionnaires is accumulated in a database. This intellectual property may well be Amazon's main asset.

There is no technological obstacles to implementing this vision today - only administrative and legal (patent) ones. Big brick and mortar retail stores are not up to processingrepparttar 118845 flood of data expected to result. They also remain highly sceptical regardingrepparttar 118846 feasibility ofrepparttar 118847 new medium. And privacy issues prevent data mining orrepparttar 118848 effective collection and usage of personal data (rememberrepparttar 118849 case of Amazon's "Readers' Circles").

The virtual catalogue is a private case of a new internet off-shoot:repparttar 118850 "smart (shopping) agents". These are AI applications with "long memories".

They draw detailed profiles of consumers and users and then suggest purchases and refer torepparttar 118851 appropriate sites, catalogues, or virtual malls.

They also provide price comparisons andrepparttar 118852 new generation cannot be blocked or fooled by using differing product categories.

Inrepparttar 118853 future, these agents will cover also brick and mortar retail chains and, in conjunction with wireless, location-specific services, issue a map ofrepparttar 118854 branch or store closest to an address specified byrepparttar 118855 user (the default being his residence), or yielded by his GPS enabled wireless mobile or PDA. This technology can be seen in action in a few music sites onrepparttar 118856 web and is likely to be dominant with wireless internet appliances. The owner of an internet enabled (third generation) mobile phone is likely to berepparttar 118857 target of geographically-specific marketing campaigns, ads and special offers pertaining to his current location (as reported by his GPS - satellite Geographic Positioning System).

(continued)

Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, PopMatters, and eBookWeb , a United Press International (UPI) Senior Business Correspondent, and the editor of mental health and Central East Europe categories in The Open Directory Bellaonline, and Suite101 .

Visit Sam's Web site at http://samvak.tripod.com




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