Starting a New Business Online?

Written by Jim Edwards


Continued from page 1

Use search engines effectively. If building a highly focused, relevant site to display your products and services gets you to first base withrepparttar search engines, then building "bridge" pages will get you rounding third and headed for home!

The term "bridge page" characterizes a web page that focuses on one keyword phrase throughoutrepparttar 105447 entire page. You should build dozens, if not hundreds, of these pages, each of which focuses on one keyword phrase a potential customer would use to find you in a search engine. You should then submit these pages torepparttar 105448 individual search engines and monitor them forrepparttar 105449 traffic they produce.

Accept Change As a FACT of Life! Understand that creating a successful online business requires commitment to a process of constant promotion and continuous education. You must stay current on cost- effective search engine and directory promotion techniques for driving traffic to your site as well as any factors specifically affecting your industry online.

Acceptrepparttar 105450 fact that change happens online at two speeds: fast and faster! Just when you think you have everything figured out, a search engine changes its rules, or starts charging for services, or goes from important to irrelevant inrepparttar 105451 blink of an eye.

Your ability to predict change, master it, and "roll withrepparttar 105452 punches" will determine your long-term success or failure online.



Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links... Need MORE TRAFFIC to your website or affiliate links? Click Here> http://www.turnwordsintotraffic.com


What Is "Best Practice" Public Relations?

Written by Robert A. Kelly


Continued from page 1

If there is a tough part in our brief and logical plan, this is it. You need a really good, corrective message for delivery to your key target audience. It must be clear as spring water, VERY persuasive and, of course,repparttar unvarnished truth. Prepare a draft, then try it out on two or three members of your external audience, then adjust as needed.

Now we come to those “beasts of burden” we discussed up front,repparttar 105445 communications tactics themselves. These foot soldiers, to mix a metaphor, will carry your corrective message torepparttar 105446 eyes and ears of members ofrepparttar 105447 target audience. A pretty important step, so choose well.

Luckily, you have a ton at your disposal. Emails, personal meetings, news releases, radio interviews and special events. Or, letters-to-the-editor, face-to-face meetings, speeches and open houses. A long list.

Your work is not quite over. How do you know whether your brief and logical plan is working?

The answer is, you will not know for certain until you and your colleagues get back intorepparttar 105448 field and talk to members of that all-important key audience population all over again.

I know, I know, that’s time consuming and a powerful lot of work. But it’s worth it! What you want to question those folks about, of course, isrepparttar 105449 same topics you raisedrepparttar 105450 first time around. Only now, you’re looking for altered perceptions.

For example, doesrepparttar 105451 second set of responses indicate that you were successful in clarifyingrepparttar 105452 misconception? Or that repparttar 105453 inaccurate belief is morphing into your version? Or, that repparttar 105454 irritating (and potentially dangerous) rumor has been laid to rest?

If, however, feedback shows more work is needed, it’s back torepparttar 105455 drawing board for a better mix and frequency of higher-impact communications tactics. Plus, another look at your message – was it clear enough? Wererepparttar 105456 best “hot buttons” pressed? Did you includerepparttar 105457 right facts and figures to support your case?

Fact is,repparttar 105458 Pot ‘o Gold atrepparttar 105459 end of this rainbow is consistency. When you gather responses showing a consistently positive pattern, that brief and logical plan of yours is beginning to producerepparttar 105460 success promised byrepparttar 105461 fundamental premise of public relations.

end



Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com


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