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Promotion is an important part of marketing, but promotion is not about making sales. Promotion is about getting your product or service known. Promotion is a long term investment which can eventually lead to sales. The easiest way to promote your home based business is by having people talk about you and your product or service. If a customer likes what they buy they will tell others. Therefore part of your promotional plan must include strategies to ensure excellence in customer service.
To sell you have to define products/services offered, identify customer demand for your product/service, identify your market, its size and locations, decide how your product/service will be advertised and marketed, and decide pricing strategy.
Possible legal requirements
A home based business is subject to many of same laws and regulations affecting other businesses, and you will be responsible for complying with them. There are some general areas to watch out for, but be sure to consult an attorney and your state department of labor to find out which laws and regulations will affect your business.
Some home based business doís and doníts: - Have dedicated space that is used for your business and absolutely nothing else (The relaxed environment or working at home should not distract you from running business). - Establish regular hours, and start your day as if heading off for office. - You will need to have furnishings and technological support of a commercial office including a desk, chair, filing system, computer, separate business telephone line and answering system, etc.
The author of this article is Ronald Vyhmeister, visit his website at Home Based Business Opportunity (when using this article on your website please link text to http://www.tenbytes.com)
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