Here is a story that could save you thousands of marketing and promotional dollars, as well as months or years of experience. “I was working as Communications & Promotional Director in a medium size business. We were fortunate enough to have our own commercial printing press, that put out lots of very fancy letters, catalogs, brochures and other promotional items, and oh yes, envelopes to put them in. My full time pressman and his helpers, spent several days each week getting everything printed, cut, folded and sent over to mailing house.

There, they had machines that automated all stuffing, sorting, addressing and stamping. All in all everything was going very well. We were sending out about 40,000 pieces per week at a cost of about $10,800.00, and getting around 120 to 140 good leads per week. This generated an average of 2 new sales per week for a product that cost around $12,000, and re-sign income of around $45,000 more. We weren’t growing very fast, but we were making money. THEN…911 hit.

Suddenly, nobody wanted to open envelopes. Our leads were dropping to nothing. We were heading toward our own disaster like so many other companies did. I knew I needed to promote, but what good did it do if nobody read it! I was talking to owner of mailing house and he suggested use of POSTCARDS instead of letters. So we decided to give it a try. Unfortunately, I had much less money to allocate towards promotion, so I started by sending about 20,000 postcards weekly. The total cost-per-piece, needing only one day on presses, half labor at mail house and a substantial decrease in postage, was reduced by about 60%.”

What was result? Try 120 to 140 leads per week!

Why?

•You don't have to open a post card! •You see it right away, bright picture is not hidden from view by an envelope.

•The message leaps right out and you can't ignore it or throw it in trash unopened (the fate of many bulk mail pieces).

Postcards are best medium to reach new customers when starting a small business promotional campaign.