Start Your Own Business, It's Easier Than You Think

Written by Lisa Lake

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Go to your library,, and search engines. Look for books, web sites, and videos about your chosen field. Give yourself a crash course. Become a self-taught expert (or even more knowledgeable than you are already.)

2. Find a group of potential customers who REALLY want what you have to sell. AND, make sure they are a group you can advertise to with little or no money. Then promote, promote, promote. Don't sit at home and wait forrepparttar phone to ring. Go door to door, send out letters, call a talk radio station, write a letter torepparttar 117913 editor, talk to an organization, or join a trade association.

If you're really serious, do all of those things and more. Buy or borrow Jay Levinson's "Guerrilla Marketing Weapons" and find a half dozen promotion methods that work for you.

3. Keep track of your money. Most ofrepparttar 117914 small businesses that fail do so for one of two reasons. The owner lost interest orrepparttar 117915 owner didn't keep good books. Buy or borrow "Small Time Operator" by Bernard Kamoroff. It tells you in simple language allrepparttar 117916 things you need to do to stay legal and keep track of money and inventory.

4. Don't give up. It takes most of a year to get a new business going. Most business owners tell me they got almost no businessrepparttar 117917 first year. The second year was better. They ended up being pretty busyrepparttar 117918 third year. The fourth year they had more business than they knew what to do with.

Ifrepparttar 117919 four steps above still sound too daunting, try working with a good reseller or networking business. They are like franchise opportunities for individuals. Usually you can get started for free or for very little cash (we're talking $30). The good ones give you lots of help with marketing, selling, and a great line of products.

See all Lisa Lake's smart tips for starting and succeeding in your own business at Her site features a list of powerful, low-cost ways to promote your business. Reach Lisa at or 801-328-9006.

The Silver Lining

Written by Donna Schwartz Mills

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Online Sales

Ifrepparttar idea of starting a low cost home business is appealing to you but direct sales is not, you might want to try selling products online. The Internet has made it possible for thousands of home-based entrepreneurs to earn a solid living from home -- with little investment and flexible hours.

Hundreds of large corporations pay hundreds of thousands of online entrepreneurs commissions to sell products from their websites. These 'affiliate programs' are easy to join and most are free:

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Be aware that many ofrepparttar 117912 headlines proclaiming lay-offs and poor stock performance have come out ofrepparttar 117913 technology sector. (The spectacular demise of eToys is an example!) The affiliate model is young and evolving. Many programs are being discontinued on a daily basis, so once again, research is essential.

You should also understand that your income potential with affiliate programs is directly in proportion torepparttar 117914 number of people you are able to reach online. If you explore this route, you will probably spend a lot of time learning about website promotion and ezine ad placement before you start earning a substantial income from affiliate programs. However, *it can be done* -- in your spare time -- and at very little cost.

The Service Option

Your third option for starting a low-cost home business is to offer a service that others will need. And once again, with so many people starting businesses onrepparttar 117915 side, it should not be too difficult to fill this niche.

Even withrepparttar 117916 tumult inrepparttar 117917 Internet economy, having a website is becoming a necessity for everyone in business. Web design, site promotion, advertising copywriting and newsletter editing are all services you can offer to other home-based entrepreneurs. So are classic services like tax preparation, bookkeeping, errand running, bulk mailing, secretarial (virtual assisting), desktop publishing and more.

You'll find some great books to help you get started here:

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Like I said, it's a great time to start your home business... so what's keeping you?

Donna Schwartz Mills is the Editor/Webmaster of the NOBOSS ParentPreneur Club Get the latest home business tips and tools by subscribing to ParentPreneur Weekly at . Donna also edits NOBOSS Online, the newsletter for home-based entrepreneurs doing business on the web. To subscribe, send a blank email to

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