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Read that again if you did not fully understand it (please). It is important you fully comprehend what is happening above and why.
Using above conversational or written hypnotic templates here is an example of what above looks like in print and conversation.
Using this method you are giving a strong impression that everything we say can be verified without question. It “feels” real and logical to your prospect or clients. We set tone because pacing statements confirm what we say is REAL.
I will include below in brackets letters “P” AND “L” to represent part when you should use two methods.
Let us assume we already know name of our prospect, we will call her Julie and we are sitting in my office on a sunny day.
“Julie, we meet at last, (P1) I’m Jason,(P2) wonderful day isn’t it,(P3) I’m glad we managed to get together here in my office today(P4) so we can sort out that deal we want to finalize(L1).”
“Julie, you may be wondering how we get best of what we both want(P1), I know some people tell you what you want to hear (P2) I’m not a mind reader (P3) I think things have a way of feeling just right (L1) a way of removing hurdles with instinct (L2).”
Shall we get straight to point? (P1) I know you’re a busy woman (P2) Julie (P3), I believe this project has affine future (L1) and with combination of your knowledge and our skills we should make a great partnership (L2). I think we will have a good future together (L3).
“True, some people are excited about prospect of this merger (P1) I am sure will see (L1) that we will make a great profit (L2) for your company (L3) and mine (L4) over next two years (L5).”
I would like to think I have explained enough for you to understand what I’m saying here. Use your five fingers to keep track of pace and lead statements. Each time you make a pace statement bend one of your fingers inward. When you get to required number make a Leading statement. Using fingers this way helps you learn faster.
Now sit back and see how easy it is to use formula to make powerful conversations or printed ads for your product or service. Below is an example of formula that was used in a printed email campaign.
Remember that formula is in this ad but I am not going to place pace or lead statements in obvious sight, see if you can find them. Test yourself on knowing why I am saying something way I do.
“Marketing ideas you have never thought of are rare, someone has almost certainly thought of it before you. Yet there it is…an idea that has sat alone for years because few if any know how to use these methods. Fortunately there are a few teachers of covert communication left.
“Our book contains basic structure of persuasion, it strips away all buzzwords and hype to leave you with a solid foundation for your own profit”. Your curiosity should be allowed to see what it is that can change minds of many.”
That went out a few months ago about an E book book here is not important. What is important is formula that helps understand why some things work and some don’t.
I hope I have provided you with a sample of what you could learn from my other publications. From www.nlpology.com
About the Author: Jason Rife is the founder and president of NLPology, a website which provides a wealth of informative articles, tips and resources on everything you’ll ever need to know about selling yourself, your service and products over the internet.