Continued from page 1
At bottom of each email is a signature file. It should have your name and title, your top benefit, a free offer, a link to where your book is sold, your email and Web address, and your local phone number. Everyone on net accepts this subtle promotion form. If you do not include it, you are passing up an easy way to draw attention to your product.
5.Distribute through your own Web site.
Create your Web site with marketing pizzazz. Don't just be creative and put up colorful graphics. Put up order pulling ad copy that convinces your visitor to buy. Create a sales letter that includes links to buying page. Be sure your sales letter gives enough information for your potential customer to decide to buy. Make it long enough to include your customers' resistance, benefits and features of your book or product, and multiple testimonials. Ask a book or Web coach to guide you.
6. Distribute through someone else's Web site.
Other ePublishers want your books--both print and eBooks. They want you to write a 100 word or less blurb (including benefits and testimonials). They will sell, distribute, and keep track of your sales, sending you a check every few weeks or so. Most give you royalties of 30-50% depending on whether it is a print or eBook.
7. Get an ISBN number.
When you put an ISBN number on your book, you are listed in "Books-in-Print." Libraries, bookstores and Amazon.com ISBN require it. You pay $225 for 10 or $800 for 100 today. For money and amount of work this is, you may do better by putting your money and time into other Online venue, because you don't need an ISBN number for that.
8. Distribute through a sales letter straight from your email.
Every time I want to promote my teleclasses, I send a sales letter. The letter follows free report I already sent a few weeks ahead to same egroup. You may already have your ezine subscribers in a list. Collect all kinds of lists of emails to include satisfied customers, teleclass participants, ePublishers, or fellow networkers.
Send sales letters that promote your books, your classes, or your service. Once I learned this follow-up method of staying in touch with my target audience, sales rose from $75 a month to $3000 a month in about a year. Each month, count profits, not numbers of books sold! Internet authors get to keep all money!
After several years of research and submitting to traditional publishing and distribution venues, I got discouraged and decided to become an author's advocate. I turned to Internet 2 1/2 years ago, and find that with a little delegation, a little study with a knowledgeable coach, a little attention, and a little money, my great-selling eleven eBooks earn enough for me to make half my income each month.
I encourage you to try this kind, gentle, and easy way to get your print or eBook into your audience's hand.
Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: "High Traffic = High Web Sales" - New! http://www.bookcoaching.com/products.shtml Send an email to mailto:email@example.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622