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For example, you've decided that you need to revamp your marketing strategy. There are so many things to decide! Who should you target? What's best way to reach them? What is message that you want to send? How will you test it? How much should you spend? How are you going to document plan you come up with? What will it look like? What should it include?
Where should you start? Which of those questions should you answer first?
The answer may surprise you. Here it is: it doesn't matter.
That's right! It doesn't matter where you start. JUST START!!
Just write something down or type something in. It doesn't matter, JUST DO IT! There is a fundamental principle of universe that is at work here and that is this: it's much easier to change SOMEthing than to start with a "blank sheet of paper".
You know that no matter what you start with it's probably going to change before project is finished. And just about everything you do at first will give you new ideas about some aspect of what you're doing. Therefore it doesn't really matter where you start because first thing you do will probably change and be rearranged anyway.
So start… NOW!
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