The European versions of Amoureux.com keep same name, same visual identity and same sections as French site. "The system remains same", confirms Philippe Apter, " although it has been adapted to local market". Each version has a team working for it, on marketing and content.

In France as it will be case in other countries, economic model relies on two sources of revenue : advertising, which is 50% of companie's turn-over, and multimedia services on mobile phones. In France, company works with all three major mobile companies and is available on i-mode and wap (Vodafone Live and Orange Gallery).Depending on agreements with operators, site gets between 65 % to 95% of revenue generated by these services. Talks are going well with mobile operators in Great-Britain, Germany and Spain to collaborate in same way.

Philippe Apter admits that investment for international versions has cost a few hundred thousand euros in 2004. The site has 1.78 millions members in its data base, of which 270,000 are active members of web service. Amoureux.com's turn-over should be between 1 million and 1.5millions euros this year, which represents a growth of 100% compared to last year. The dating site hopes for a similar growth for 2005.