Second, distinguish between categories of your customers that will purchase what you're selling and those that will not. When all is said and done, your business relies on revenue customers generate to stay in business. If no men watched Spike TV it would not still be a viable, thriving network. It may be helpful, if you have resources, to identify which categories of your customers might not buy right away, but may come back and purchase later.

Finally, discover how your customers will use or purchase your product. Spike TV no doubt was faced with challenge of providing quality service to both Sci-Fi fans and Demolition Derby junkies. Some of your customers may purchase your product based on impulse, while others may be converting from one of your competitor's products. Still others may need information, testimonials, and a personal relationship with you before they spend money. Catering to your individual customers (by identifying categories and marketing to ones that will buy what you're selling) increases likelihood that they will return next time they need your services.

Knowing your audience and meeting their individual needs can be difference between barely scraping by and buying a yacht - or a school bus figure eight racing track of your very own.

Site Submission After optimising your site you are then ready to start submitting your site to search engines. The search engines which Web Ceo submits to, provide about 95% of all web searches and include Google, Yahoo, AltaVista, and MSN amongst others. In total, you can easily submit automatically to about 250 search engines and make manual submissions (which take a little longer but are very important) to about another 20 directories.

Rankings After submitting your site you can then use Web Ceo to monitor your rankings with individual search engines based on your keywords. Although you can do this manually using a spreadsheet and browsing all of search engines, Web Ceo does it so much more easily and saves you time you need to get on with running your hotel!

Linking Many search engines will rank your site according to who links to you. Web Ceo helps to discover which websites link to you and which link to your competition. As a result you can learn who links doesn't link to your site but is linking to your competitors so that you too can request a link.

Site Maintenance

As well as helping you with your Internet Marketing efforts Web Ceo will also help you maintain your site. It can pinpoint broken links, edit your web pages, upload HTML files to your web server, and tell when your web site is down.

Tracking Web Ceo may also be optionally used to track your campaign and who is visiting your site with which browser, operating system etc.

Summary We use Web Ceo at Hotel-Pro and cannot recommend it highly enough. If you are serious about promoting your site then Web Ceo is best FREE tool available - go get it from www.webceo.com Of course after you get them to your site you want them to book! Why not consider our EUBookings package which costs you just £99 per year and allows guests to book securely online in minutes? Our customers have found it pays for itself within days of being up and running!

To find out how Hotel-Pro can help you promote your hotel online and allow you to take online bookings visit http://www.hotel-pro.co.uk