Add Style and Excitement Most of us buy, in part, because product or service will give us an emotional boost. We feel better, more hopeful, or more excited after we buy.

* You deserve a pick-me-up * This lavish display * Bold new innovation * Dazzling results * A touch of exotic..dazzle..charm * A spirited look and sporty feel

Your Guarantee Sales jump when you insure confidence with your guarantee. If you are selling through mail, a guarantee is necessary. So make it sell with all sizzle and importance you can muster.

* Guaranteed for a lifetime of precision results * Our money-back, no-risk guarantee * If you aren't satisfied, we'll buy it back * We stand behind our service 110% * Guaranteed lifetime updates * Our 30-day, 90-day, 1-year warrantee. * Lifetime Replacement Guarantee

Feel free to adapt these winning words and phrases to fit your ad or copy. As you listen to radio, watch TV, surf Net, or read paper, look for more selling phrases that could boost your ad response.

My product would take his $1000.00 and double its purchasing power (or halve his costs), making $10.000 a month in sales a distinct possibility.

Was he interested?

You bet he was because he knew that only way to earn an income like that was through targeted paid advertising. His only concern was quality of advertising (note his concern was quality not cost). I simply reassured him that I had tested them, I had negotiated discount for him, all he had to do was pay fee to join discount service and he could have direct access to them.

What will he do with money I saved him, well as a savvy marketeer he will use it to grow his business, he may even increase his investment as his revenues climb.

Ok most of you don't have $1000.00 per month to spare and you don't have a $200.00 product. So start off with a smaller budget and grow it. Make a $20.00 sale, place a $20.00 ad. This makes you 3 $20.00 sales so place a $60.00 ad, this makes you 10 $20.00 sales so place a $200.00 ad and so on.

You got to speculate to accumulate. It's as simple as that!