Speed Kills on the Web!

Written by Lee Traupel


Continued from page 1

2) Take time to really evaluate business opportunities, don't just blast through relationships, meetings or assessments many times you can build viable partnerships by sitting down and taking a hard look at how third parties complement your business and vica versa.

3) Userepparttar web for what's its really meant for as a highway for communications and commerce, its notrepparttar 119065 "saving grace" its been touted to be by many companies; 87% of Internet users today utilizerepparttar 119066 web to research goods and services.

4) Make time to look at your competitors, whether they are acrossrepparttar 119067 road or onrepparttar 119068 other side ofrepparttar 119069 world repparttar 119070 web has created a commerce model where a competitor is just a click away; so carefully analyze what your competitors are doing.

5) Communicate with your customers and partners it doesn't do much good to build a beautiful web site that does not make it easy for people to contact your company. I've seen hundreds of web sitesrepparttar 119071 last year that don't have e-mail contacts or phone numbers listed prominently take/make time to build a site that lets people communicate with you.

6) Hire people with some gray hairs they may not flashrepparttar 119072 latest PDA at you or wearrepparttar 119073 latest trendy clothes, but many of them have years of experience building companies slowly and carefully, by paying attention to business fundamentals. I've got nothing against youth, but it seems like many over 40-somethings got left by repparttar 119074 wayside inrepparttar 119075 .com mania and torepparttar 119076 detriment of many companies.

7) Think small when your building a business,repparttar 119077 billion dollar days are gone with last year's PR hyperbole. I get no royalties from E.F. Shumacher, but I really think his "Small is Beautiful As if People Mattered" is a wonderful book andrepparttar 119078 forward is done by Paul Hawken, a brilliant serial entrepreneur, well known for his landmark PBS (Public Broadcasting Service for global readers) series on "Growing a Business" that inspired many of us to takerepparttar 119079 entrepreneurial plunge.

Lee Traupel has 20 plus years of marketing experience He is the co-founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com


Internet Bullies: The Ugly Truth About Online Forums And How Business Owners Can Stop The Verbal Abuse

Written by Milana Nastetskaya


Continued from page 1

6. Some users expressed their willingness to pay an annual fee to be a member of a well-moderated board. When people are paying a fee, forum owners and moderators will feel more obligated to control its atmosphere. A forum should provide a true value to justifyrepparttar fee, though. If I had to choose, I would probably pick two such forums out of 20 that I visit weekly. 7. Another way to control a forum is to have strict banning rules. After all, if you post an advertisement of your company,repparttar 119064 post will be immediately removed and you could loserepparttar 119065 privileges to post there ever again. Yet when you are attacked,repparttar 119066 attacker is not banned. May be if everyone knewrepparttar 119067 penalty for attacking or starting a flame war is harsh, there would be less abuse. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you have been attacked... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

While personal attacks can be painful, especially suffer those business owners who have been wrongfully attacked and are worried about their business success. This means they have suffered a business defamation.

To determine if a defamation occurred, go throughrepparttar 119068 following checklist taken from "Online Business Defamation: How to Respond to Cybersmearing" article:

- The statement was published; - The statement referred torepparttar 119069 plaintiff; - The statement was defamatory; - The statement was false; - And either: (a)repparttar 119070 defendant was negligent in publishingrepparttar 119071 statement and caused actual damage torepparttar 119072 plaintiff's reputation in doing so; or (b)repparttar 119073 defendant publishedrepparttar 119074 statement either knowing it was false or with reckless disregard for its truth or falsity.

A "Guide to Flaming" (http://www.heenan.net/flame) outlines over 50 ways to start or aggravate a flame war. Some that were listed are patronizing, sarcasm, threats, cross roasting, generalizations and more. It gives suggestions as to how NOT to get into a flame war or how to deal with someone else attacking you, your credibility or your business.

1. Ask for evidence. If someone frames you publicly, ask what proof they have to support their point. Be sure they have NO proof before you challenge them, though :-)

2. Your self control will enhance your reputation. Before posting a response, wait a few hours. May be someone else will jump in and will help you out in this situation. May be a satisfied customer, or someone who actually knows you and your work. Do not respond to a simple abuse (i.e. where there is no facts or information, but plain insulting comments).

3. Turn flame wars into sales. If your business or your product has been attacked on a public forum, and you feel it is out of control andrepparttar 119075 moderators are not doing anything to stop it, here is what you could do. Calm down - your business will not be destroyed because of it. Now turnrepparttar 119076 tables to your advantage: this is an opportunity for you to talk about your business, products and services.

Explain why you think these attacks are false and unfounded. Talk about your company, its integrity and your efforts to make your customers happy.

Those who are in your target market could be so impressed with your presentation that they will go out and order your product! Bad publicity is good for business because it gives you a chance to talk about it. If you can't fight it, take advantage of it.

If your business has suffered loss due to such an episode of defamation, refer torepparttar 119077 "Online Business Defamation: How to Respond to cybersmearing" article forrepparttar 119078 legal steps to take outlined inrepparttar 119079 "Checklist for Online Business Defamation Matters" section (http://www.faegre.com/articles/article_414.asp)

No, there are no laws that can fine board owners and moderators for allowing flame wars full of insults and humiliation towards other forum users, inrepparttar 119080 US or UK, or any other country so far... But clearly,repparttar 119081 search for solutions is onrepparttar 119082 go.

Milana Nastetskaya is a full-time web developer and the author of 3 books: "Create Your First Business Web Site in 10 days!", "65 Instant Web Answers!" and "How To Install and Troubleshoot CGI scripts". http://www.firstbusinesswebsite.com http://www.instantwebanswers.com http://www.installcgi.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use