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MY NOTE: Thanking someone sincerely opens lines of communication.
3. Write press releases that can be printed verbatim
Best of all, Ottawa Citizen printed my press release, practically word-for-word, in their Sunday color section. RelapsedCatholic's hits that day were higher than they were for whole first month I was online!
MY NOTE: Write your press releases in same format journalists use to write their pieces and you'll stand a better chance they'll use your words instead of struggling to capture your ideas by paraphrasing -- which can lead to a different interpretation than you intended.
4. Network with press at your speaking engagements
I was asked to sit on a Periodical Association of Canada panel, Writing about Religion for Secular Press. I also held a book signing during BookExpo Canada. Networking after panel discussion led to new friendships with other writers/editors. And again, a spike in page views. Hits to webpage have remained fairly high, increasing four-fold since site's inception in November 2000. My logs show an increasing number of regular return visitors since press release went out. Hits went from about 300/month in November to more than 2000 in April, and have remained steady since. I anticipate May's hits will be about same due to upcoming story in Catholic Register, and continued mention in by-line of my Toronto Star column.
MY NOTE: Writers and editors are more likely to listen to you once you've spoken on a panel (or at a keynote or workshop). You've established yourself as an expert -- someone who has expertise and is worth speaking with.
5. Continue sharing your news with right targeted media
MY NOTE: Once you get publicity ball rolling, keep it in motion by following any leads that could bring you more readers, recognition and sales.
Kathy sent me her story and now has opened another avenue to more publicity for her one mention. Excellent work, Kathy!
Learn more about getting good press and self-promotion to gain publicity for your business, product or cause in *Sell Yourself Without Selling Your Soul*(HarperCollins). Go to http://www.prsecrets.com for your free excerpts today.
Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times and Wall Street Journal.