Specialized Mailing Lists Make All the Difference

Written by Joy Gendusa


Continued from page 1

Sometimes, like with our home woodworking tools, you have a product or service that you are not comfortable that you can adequately narrow your list byrepparttar normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly Male, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list. These lists are going to cost more per name but will give you a much better way of pinpointing possible customers. For example you could orderrepparttar 119734 subscriber list for Fine Woodworking Magazine. The cost per name would be $0.095 per name compared torepparttar 119735 normal average cost of $0.05 per name. These names are nearly doublerepparttar 119736 cost, however you are guaranteed that all ofrepparttar 119737 names you get are for people interested in woodworking and therefore are much more likely to be interested in your product. Withrepparttar 119738 “women over 40” example – some may be wrinkly and some may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific target is needed. Don’t fret overrepparttar 119739 extra cost,repparttar 119740 more targeted names will undoubtedly show greater overall returns inrepparttar 119741 end.

The purpose of special mailing lists is to target a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right?

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.


Raise Your Income!

Written by Joy Gendusa


Continued from page 1

Use Offers to Improve Your Response.

One ofrepparttar barriers to buying which you work hard to overcome is "no hurry." Why buy it now when I can think about it for a few weeks, shop around a little and get back to you, maybe? Familiar with that "I’m interested. I’ll get back to you." Orrepparttar 119733 card you have designed and mailed out gets put in a drawer somewhere for possible follow up, maybe next year some time.

One way to deal with this is to reward those who buy now and penalize those who don’t. How? With some special offer and one that is attractive and one which has a time element attached to it. "Order your new lawnmower now and we’ll give you a free edger. Offer good untilrepparttar 119734 end of May." (Or whatever, you getrepparttar 119735 idea). Obviouslyrepparttar 119736 offer must be financially feasible for you so you’ll have to do some number crunching before you makerepparttar 119737 offer.

You can tie these special offers in to some particular event or season (like jewelry for Valentine’s Day or flowers or chocolates or just about anything for Christmas) but you don’t have to.

Special Offers help you maximize on your direct mail marketing and keep your customers ordering from you when you want them to. It’s just one more way to be in control of your promotion.

You can control how much and how fast your company grows.



Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.


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