Speakers and Trainers - The Internet is Your Biggest Megaphone

Written by Dr. Lynella Grant

Continued from page 1

Frank Candy, American Speakers Bureau, http://www.speakersbureau.com looks at online articles fromrepparttar agent’s perspective. "It [posting articles] absolutely works to position yourself as an expert inrepparttar 135864 marketplace. The problem withrepparttar 135865 Internet is, there’s too much fluffy stuff out there. Getting your articles widely placed lets people seerepparttar 135866 depth of your knowledge."

Speaker and public relations professional, Michele Wierzgac says, "Writing assures that I spend more time refining my message. My two monthly columns expose me to 300,000 readers every month. And that leads to more speaking opportunities." She credits her articles with broadening her niche much faster than she expected. http://www.micheleandco.com

Speaking torepparttar 135867 aviation industry accounts for over 30% of Ralph Hood’s speaking dates. An added bonus comes from turning columns into books sold from his website http://www.ralphhood.com When he started speaking full time (1985) he didn’t want to waste his career connections. So he stays visible as a columnist for six monthly trade publications.

To quote him, "Being a columnist doesn’t eliminate marking, but it’s an extremely helpful part of it. And they pay me for each column - besides them showing I’m an expert."

Package your Content forrepparttar 135868 Web

It’s often said, "Onrepparttar 135869 Internet, content is king." As a speaker, you’ve got content - up to your knees in it. You can pass it out all day long (and often do). Your challenge isn’t what to write about, but deciding what to do withrepparttar 135870 articles once they’re written.

Develop your Customized List of Places to Post Articles (besidesrepparttar 135871 well-known article directories):

1. Search Google for your name or company. Any website already mentioning you is probably willing to receive your fresh material

2. Websites/ezines of companies or groups where you’ve spoken

3. Anywhere you’ve sent promotional material " your prospects. Use in your own ezine or as a stand-alone, "Thought you’d be interested" piece

4. Search Google for your field or targeted niche. Inrepparttar 135872 Search Within Results box type "Submit articles," for a list of places receptive to submissions

5. Places that publish any article of yours receive future ones

6. Identify a prolific article writer who speaks to your same market. Search on their name, and submit your material to places where their articles appear

As you routinely send articles, they’ll begin appearing in places besides where you submitted. And it just keeps building... Discover how to maximizerepparttar 135873 power of articles at http://www.promotewitharticles.com Or if you wantrepparttar 135874 rewards withoutrepparttar 135875 effort, let me write and submit your articles for you http://www.promotewitharticles.com/system.html

No more back burner! Start sending out samples of your message, and let them do your selling for you. ©2005, Lynella Grant

--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450

7 Ways to Increase Web Site Visitors and Boost Sales

Written by Herman Drost

Continued from page 1

Based onrepparttar profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you writerepparttar 135793 copy for your site, always stressrepparttar 135794 benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:

“How to Get Listed inrepparttar 135795 Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasizerepparttar 135796 benefits inrepparttar 135797 headline, to pullrepparttar 135798 reader intorepparttar 135799 contents of your page. It should askrepparttar 135800 question:

What’s in it for me? Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next torepparttar 135801 person. Write fromrepparttar 135802 viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliverrepparttar 135803 contents in a clear, crisp way - be careful not to stray fromrepparttar 135804 central purpose of what you promised inrepparttar 135805 headline. Make sure your customer wants to click through torepparttar 135806 next page or your order page. Don't be afraid of clearly statingrepparttar 135807 price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increaserepparttar 135808 amount of sales from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles

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